![\"\"](\"http:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-PANDEMIK-DIJITAL-SOYLESI-12-300x295.jpg\")
<\/b>Dijital pazarlama sekt\u00f6r\u00fcndeki tecr\u00fcbeleri gen\u00e7 ileti\u015fimcilerle payla\u015ft\u0131lar<\/p>\n<\/b>Dijital pazarlama sekt\u00f6r\u00fcndeki tecr\u00fcbeleri gen\u00e7 ileti\u015fimcilerle payla\u015ft\u0131lar<\/p>\n
Ege\u2019de \u201cPandemik Dijital\u201d konu\u015fuldu<\/b><\/p>\n
Ege \u00dcniversitesi (E\u00dc) Kariyer Planlama ve Ba\u015far\u0131 Koordinat\u00f6rl\u00fc\u011f\u00fc ile E\u00dc \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc taraf\u0131ndan organize edilen \u201cKariyer S\u00f6yle\u015fileri\u201d etkinlikleri kapsam\u0131nda \u201cPandemik Dijital\u201d\u00a0 s\u00f6yle\u015fisi d\u00fczenlendi. E\u00dc \u0130leti\u015fim Fak\u00fcltesi B7 No\u2019lu Salonda ger\u00e7ekle\u015ftirilen s\u00f6yle\u015fiye, T\u00fcrkiye\u2019nin en b\u00fcy\u00fck dijital performans ajanslar\u0131 aras\u0131nda yer alan SEM Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Alper Cengiz ve SEM \u0130nsan Kaynaklar\u0131 Direkt\u00f6r\u00fc Benan \u00d6zkan kat\u0131ld\u0131. Etkinli\u011fin moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc E\u00dc \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. F. Belma F\u0131rlar \u00fcstlendi. S\u00f6yle\u015fide Cengiz ve \u00d6zkan uzun y\u0131llard\u0131r dijital pazarlama sekt\u00f6r\u00fcnde edindikleri tecr\u00fcbeleri Ege \u00dcniversitesi \u00f6\u011frencileri ile payla\u015ft\u0131.<\/p>\n
\u201cDijital reklam sekt\u00f6r\u00fc h\u0131zla geli\u015fiyor\u201d<\/b><\/p>\n
S\u00f6yle\u015fide, Alper Cengiz, T\u00fcrkiye\u2019de ve d\u00fcnyada dijital reklamlar\u0131n ve performans pazarlamas\u0131n\u0131n ula\u015ft\u0131\u011f\u0131 noktalara de\u011findi. Cengiz, \u00f6\u011frencilere dijital performans ajans yap\u0131s\u0131n\u0131n nas\u0131l oldu\u011funu, pandeminin dijital reklam harcamalar\u0131n\u0131 nas\u0131l h\u0131zland\u0131rd\u0131\u011f\u0131n\u0131 ve bu sekt\u00f6rde yer almak isteyen adaylar\u0131n kendilerini hangi y\u00f6nde geli\u015ftirmesi gerekti\u011fini payla\u015ft\u0131. Performans pazarlama ve dijital reklam sekt\u00f6r\u00fcn\u00fcn h\u0131zla geli\u015fti\u011fini belirten Cengiz, \u201cDijital pazarlama ve reklam sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fan y\u0131\u011f\u0131lmas\u0131ndan ziyade her ge\u00e7en g\u00fcn artan bir a\u00e7\u0131k var. Bu alanda yap\u0131labilecek \u00e7ok \u015fey var. Bu nedenle sekt\u00f6r nitelikli olmasa dahi kendisini geli\u015ftirmeye a\u00e7\u0131k, merakl\u0131 ve disiplinli adaylara her ge\u00e7en g\u00fcn daha \u00e7ok ihtiya\u00e7 duyar hale geldi ve ileride de bu devam edecek\u201d dedi.<\/p>\n
![\"\"](\"http:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-PANDEMIK-DIJITAL-SOYLESI-10-169x300.jpg\")
<\/b>SEM \u0130nsan Kaynaklar\u0131 Direkt\u00f6r\u00fc Benan \u00d6zkan ise SEM\u2019de i\u015fe al\u0131m s\u00fcre\u00e7lerini ve bu s\u00fcre\u00e7lerde SEM taraf\u0131ndan sunulan \u201cSEM E\u011e\u0130T\u0130M\u201d s\u00fcrecinin detaylar\u0131n\u0131 \u00f6\u011frencilerle payla\u015ft\u0131. Dijitale giri\u015f yapmak isteyen ve kafas\u0131nda soru i\u015faretleri olan \u00f6\u011frencilerin \u201cSEM E\u011fitim\u201d s\u00fcreciyle birlikte sekt\u00f6rde kendilerine nas\u0131l yer bulabilecekleri aktard\u0131. \u0130\u015fe al\u0131m s\u00fcre\u00e7lerinde \u00f6zellikle detayl\u0131 bir e\u011fitim s\u00fcrecinden sonra profesyonelle\u015fmenin \u00e7ok daha do\u011fru oldu\u011funu belirten \u00d6zkan, \u00f6\u011frencilere bu a\u015famalarda nelere dikkat etmeleri gerekti\u011fini de belirtti.<\/p>\n
Meta reklamc\u0131l\u0131\u011f\u0131 workshopu ilgi g\u00f6rd\u00fc<\/b><\/p>\n
Ege \u00dcniversitesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc taraf\u0131ndan d\u00fczenlenen Reklam End\u00fcstirisi etkinlikleri kapsam\u0131nda yer verilen workshoplar\u0131n d\u00f6rd\u00fcnc\u00fcs\u00fc SEM\u2019den Dijital Pazarlama Uzman\u0131 Efekan Kahraman\u2019\u0131n kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirildi. D\u00fczenlenen workshopta reklamc\u0131l\u0131k b\u00f6l\u00fcm\u00fc \u00f6\u011frencilerine \u201cMeta Reklamc\u0131l\u0131\u011f\u0131\u201d anlat\u0131ld\u0131. Dijital Pazarlama Uzman\u0131 Efekan Kahraman taraf\u0131ndan Meta reklamlar\u0131n\u0131n neler oldu\u011fu ve nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131yla ilgili genel bilgilerin verildi\u011fi workshop yo\u011fun kat\u0131l\u0131m ve be\u011feni ald\u0131.<\/p>\n
<\/a>\n\t\t\t<\/div><\/figure><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"Dijital pazarlama sekt\u00f6r\u00fcndeki tecr\u00fcbeleri gen\u00e7 ileti\u015fimcilerle payla\u015ft\u0131lar Ege\u2019de \u201cPandemik Dijital\u201d konu\u015fuldu Ege \u00dcniversitesi (E\u00dc) Kariyer…<\/p>\n","protected":false},"author":2,"featured_media":9405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99,1,304,70],"tags":[],"class_list":["post-9404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","category-gncl","category-iletisim","category-kampus"],"featured_image_urls":{"full":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-PANDEMIK-DIJITAL-SOYLESI-14.jpg",900,1600,false],"thumbnail":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-PANDEMIK-DIJITAL-SOYLESI-14-150x150.jpg",150,150,true],"medium":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-PANDEMIK-DIJITAL-SOYLESI-14-169x300.jpg",169,300,true],"medium_large":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-PANDEMIK-DIJITAL-SOYLESI-14-768x1365.jpg",640,1138,true],"large":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-PANDEMIK-DIJITAL-SOYLESI-14-576x1024.jpg",576,1024,true],"1536x1536":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-PANDEMIK-DIJITAL-SOYLESI-14-864x1536.jpg",864,1536,true],"2048x2048":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-PANDEMIK-DIJITAL-SOYLESI-14.jpg",900,1600,false],"newsphere-slider-full":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-PANDEMIK-DIJITAL-SOYLESI-14-900x720.jpg",900,720,true],"newsphere-featured":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-PANDEMIK-DIJITAL-SOYLESI-14.jpg",900,1600,false],"newsphere-medium":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-PANDEMIK-DIJITAL-SOYLESI-14-720x380.jpg",720,380,true]},"author_info":{"display_name":"Editor","author_link":"https:\/\/www.euegeajans.com\/index.php\/author\/editor\/"},"category_info":"E\u011fitim<\/a> G\u00fcncel<\/a> \u0130leti\u015fim<\/a> Kamp\u00fcs<\/a>","tag_info":"Kamp\u00fcs","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/9404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/comments?post=9404"}],"version-history":[{"count":2,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/9404\/revisions"}],"predecessor-version":[{"id":9411,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/9404\/revisions\/9411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/media\/9405"}],"wp:attachment":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/media?parent=9404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/categories?post=9404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/tags?post=9404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}