{"id":9102,"date":"2022-06-03T02:14:00","date_gmt":"2022-06-03T02:14:00","guid":{"rendered":"https:\/\/www.euegeajans.com\/?p=9102"},"modified":"2022-06-03T08:15:25","modified_gmt":"2022-06-03T08:15:25","slug":"eu-iletisim-fakultesinde-google-ads-evreni-soylesisi","status":"publish","type":"post","link":"https:\/\/www.euegeajans.com\/index.php\/2022\/06\/03\/eu-iletisim-fakultesinde-google-ads-evreni-soylesisi\/","title":{"rendered":"E\u00dc \u0130leti\u015fim Fak\u00fcltesinde \u201cGoogle Ads Evreni\u201d S\u00f6yle\u015fisi"},"content":{"rendered":"

Ege \u00dcniversitesi (E\u00dc) Kariyer Planlama ve Ba\u015far\u0131 Koordinat\u00f6rl\u00fc\u011f\u00fc ile E\u00dc \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc taraf\u0131ndan organize edilen \u201cKariyer S\u00f6yle\u015fileri\u201d etkinlikleri kapsam\u0131nda \u201cGoogle Ads Evreni\u201d konulu s\u00f6yle\u015fi d\u00fczenlendi. E\u00dc \u0130leti\u015fim Fak\u00fcltesi B7 No\u2019lu Salonda ger\u00e7ekle\u015ftirilen s\u00f6yle\u015fiye, Hype Dijital Reklam Ajans\u0131’ndan K\u0131demli Hesap Y\u00f6neticisi Gizem Aksakal konuk oldu. Etkinli\u011fin moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc E\u00dc \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc Ba\u015fkan\u0131 Prof. Dr. F. Belma F\u0131rlar \u00fcstlendi.<\/p>\n

Sunumunda teknoloji ile birlikte Google Arama Motorunun da g\u00fcn ge\u00e7tik\u00e7e geli\u015fti\u011fine dikkat \u00e7eken Gizem Aksakal, \u201cG\u00fcn\u00fcm\u00fczde geli\u015fen teknoloji ile birlikte reklamlar kitlelere birbirinden farkl\u0131 yollarla aktar\u0131l\u0131yor. T\u00fcrkiye ortalamas\u0131yla insanlar g\u00fcnde 8 saatini internet ortam\u0131nda ge\u00e7iriyor. Bu durum d\u00fcnya ortalamas\u0131nda ise 7 saati kaps\u0131yor. \u0130nternet ortam\u0131nda ge\u00e7irilen g\u00fcnl\u00fck zamanda T\u00fcrkiye, d\u00fcnya ortalamas\u0131n\u0131n da \u00fcst\u00fcne \u00e7\u0131k\u0131yor. \u0130nsanlar bu zaman dilimi i\u00e7inde en \u00e7ok Google ve Google Global sitelerini ziyaret ediyorlar\u201d dedi.<\/p>\n

\u201cEn pop\u00fcler arama motoru: Google\u201d<\/b><\/p>\n

\"\"Sunulan hizmet kalitesinin olduk\u00e7a \u00f6nemli bir tercih fakt\u00f6r\u00fc oldu\u011funu ifade eden Aksakal, \u201cGoogle, g\u00fcn\u00fcm\u00fczde en pop\u00fcler arama moturu olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Google\u2019\u0131n bu kadar \u00f6nemli bir arama motoru olmas\u0131, kullan\u0131c\u0131lara verdi\u011fi kaliteli hizmet ile do\u011frudan ili\u015fkilendirilebiliyor. \u00c7\u00fcnk\u00fc Google Trends gibi \u00f6zelliklerle g\u00fcnl\u00fck hayatta neler yap\u0131l\u0131yor, hangi olaylar \u00f6n plana \u00e7\u0131k\u0131yor gibi bir\u00e7ok bilgi payla\u015fabiliyor. Bunun yan\u0131 s\u0131ra; dijital s\u00f6zl\u00fck ile insanlar bulmak istedikleri dizi, film ve hatta k\u0131yafet gibi t\u00fcm ihtiya\u00e7lar\u0131n\u0131 kolayca bulabiliyor. Ayr\u0131ca pazarlama sekt\u00f6r\u00fc i\u00e7inde hedef kitlenin beklentilerine dair sorular\u0131n yan\u0131tlar\u0131na da ula\u015f\u0131labiliyor” diye konu\u015ftu.<\/p>\n

Google reklamlar\u0131n\u0131n i\u00e7erikleri hakk\u0131nda bilgi veren Aksakal, \u201cBir reklam\u0131n Google arama sonu\u00e7lar\u0131nda ilk s\u0131ralarda kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor olmas\u0131n\u0131, yaln\u0131zca reklam i\u00e7in \u00f6denen bedel belirlemiyor. Bu durumda \u00fcr\u00fcn\u00fcn kalitesi ve rakiplerinden farkl\u0131 stratejilerle \u00f6n plana \u00e7\u0131kar\u0131lmas\u0131 gibi fakt\u00f6rler b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Art\u0131k sat\u0131c\u0131lar i\u00e7in hedef kitle belirlemede rol alan \u00e7erez politikas\u0131 da kalkacak ve yerini sat\u0131c\u0131lar\u0131n belirledi\u011fi anahtar kelimeler alacak. Sat\u0131\u015flar, kullan\u0131c\u0131lar\u0131n tercih etti\u011fi anahtar kelimeler ile ger\u00e7ekle\u015ftirilecek\u201d diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ege \u00dcniversitesi (E\u00dc) Kariyer Planlama ve Ba\u015far\u0131 Koordinat\u00f6rl\u00fc\u011f\u00fc ile E\u00dc \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc taraf\u0131ndan…<\/p>\n","protected":false},"author":2,"featured_media":9103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,304,70],"tags":[],"class_list":["post-9102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gncl","category-iletisim","category-kampus"],"featured_image_urls":{"full":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-GIZEM-AKSAKAL-BELMA-FIRLAR-4.jpg",685,1185,false],"thumbnail":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-GIZEM-AKSAKAL-BELMA-FIRLAR-4-150x150.jpg",150,150,true],"medium":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-GIZEM-AKSAKAL-BELMA-FIRLAR-4-173x300.jpg",173,300,true],"medium_large":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-GIZEM-AKSAKAL-BELMA-FIRLAR-4.jpg",640,1107,false],"large":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-GIZEM-AKSAKAL-BELMA-FIRLAR-4-592x1024.jpg",592,1024,true],"1536x1536":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-GIZEM-AKSAKAL-BELMA-FIRLAR-4.jpg",685,1185,false],"2048x2048":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-GIZEM-AKSAKAL-BELMA-FIRLAR-4.jpg",685,1185,false],"newsphere-slider-full":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-GIZEM-AKSAKAL-BELMA-FIRLAR-4-685x720.jpg",685,720,true],"newsphere-featured":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-GIZEM-AKSAKAL-BELMA-FIRLAR-4.jpg",685,1185,false],"newsphere-medium":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/06\/EGE-GIZEM-AKSAKAL-BELMA-FIRLAR-4-685x380.jpg",685,380,true]},"author_info":{"display_name":"Editor","author_link":"https:\/\/www.euegeajans.com\/index.php\/author\/editor\/"},"category_info":"G\u00fcncel<\/a> \u0130leti\u015fim<\/a> Kamp\u00fcs<\/a>","tag_info":"Kamp\u00fcs","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/9102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/comments?post=9102"}],"version-history":[{"count":1,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/9102\/revisions"}],"predecessor-version":[{"id":9105,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/9102\/revisions\/9105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/media\/9103"}],"wp:attachment":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/media?parent=9102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/categories?post=9102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/tags?post=9102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}