{"id":7671,"date":"2022-04-04T04:18:00","date_gmt":"2022-04-04T04:18:00","guid":{"rendered":"https:\/\/www.euegeajans.com\/?p=7671"},"modified":"2022-04-04T08:40:25","modified_gmt":"2022-04-04T08:40:25","slug":"omur-kula-sektorde-farkindalik-yaratmaniz-lazim","status":"publish","type":"post","link":"https:\/\/www.euegeajans.com\/index.php\/2022\/04\/04\/omur-kula-sektorde-farkindalik-yaratmaniz-lazim\/","title":{"rendered":"\u00d6m\u00fcr Kula, \u201cSekt\u00f6rde fark\u0131ndal\u0131k yaratman\u0131z laz\u0131m\u201d"},"content":{"rendered":"<p>Kadir Mente\u015f &#8211; Simge Ar\u0131can<\/p>\n<p><strong>\u00a0E\u00dc \u0130leti\u015fim Fak\u00fcltesinde\u00a0 \u201cReklamc\u0131l\u0131k\u201d S\u00f6yle\u015fisi<\/strong><\/p>\n<p style=\"text-align: justify;\">Ege \u00dcniversitesi (E\u00dc) \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k Toplulu\u011fu\u00a0 (RED) taraf\u0131ndan \u201cReklamc\u0131l\u0131k\u201d s\u00f6yle\u015fisi ger\u00e7ekle\u015ftirildi. E\u00dc \u0130leti\u015fim Fak\u00fcltesi Konferans Salonunda d\u00fczenlenen s\u00f6yle\u015fiyi,\u00a0 yarat\u0131c\u0131 stratejist ve deneyimli tasar\u0131mc\u0131 \u00d6m\u00fcr Kula verdi. S\u00f6yle\u015fiye E\u00dc \u0130leti\u015fim Fak\u00fcltesi Dekan Yard\u0131mc\u0131s\u0131 Prof. Dr. F\u00fcsun Tops\u00fcmer ve \u00a0\u00f6\u011frencileri kat\u0131ld\u0131.<\/p>\n<p style=\"text-align: justify;\">S\u00f6yle\u015fide \u00d6m\u00fcr Kula, reklamc\u0131l\u0131k kariyerindeki mesleki tecr\u00fcbelerini ve tavsiyelerini \u00f6\u011frencilerle payla\u015ft\u0131. Sekt\u00f6rde zorluklar\u0131n olabilece\u011finden bahseden Kula, \u201cUzun zamand\u0131r bu sekt\u00f6rdeyim. Sizin ya\u015flar\u0131n\u0131zda neye, kime ihtiya\u00e7 duyuyorsam meslek hayat\u0131mda o ki\u015fi olmaya \u00e7al\u0131\u015f\u0131yorum. Stratejist olarak i\u015fe ba\u015flayaca\u011f\u0131m\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm ilk ajansa kurye olarak girdim. Enpara.com benim kariyerimdeki en \u00f6nemli i\u015flerden biridir. Sonra R\/GA\u2019n\u0131n T\u00fcrkiye ofisini kurdum. Zorluklarla elbette kar\u015f\u0131la\u015ft\u0131m. Bana \u2018Senden ancak m\u00fc\u015fteri temsilcisi olur\u2019 dediler. Bunlar\u0131 da ya\u015fayabilirsiniz. Sekt\u00f6r de de\u011fi\u015fiyor. Sizler \u00fclkenin o anki toplumsal ve k\u00fclt\u00fcrel yap\u0131s\u0131na reaksiyon g\u00f6steren i\u015fler yap\u0131n. Ne reklam\u0131 yaparsan\u0131z yap\u0131n \u00fclkenin i\u00e7inde bulundu\u011fu ba\u011flamdan kopuk bir i\u015f yapma ihtimaliniz olmas\u0131n\u201d dedi.<\/p>\n<p style=\"text-align: justify;\">Kendini geli\u015ftirmenin her sekt\u00f6r i\u00e7in \u00e7ok \u00f6nemli oldu\u011funu vurgulayan Kula, \u201cSekt\u00f6rde \u00fcretken ve yarat\u0131c\u0131 olman\u0131z gerek. Yetenekli insanlar her ya\u015ftan olabilir. Etraf\u0131n\u0131z\u0131 bunlarla doldurun. Herkesten \u00f6\u011frenece\u011finiz \u00e7ok \u015fey var. Kendinizi mutlaka geli\u015ftirin. Yeni bir dil \u00f6\u011frenin, tasar\u0131m yapmay\u0131 \u00f6\u011frenin. Bunlar herkes i\u00e7in \u00e7ok \u00f6nemli. Sekt\u00f6rde fark\u0131ndal\u0131k yaratman\u0131z laz\u0131m. Herkes size bir \u015feyler katabilir. Kendinizi geli\u015ftirin ve umutsuz olmay\u0131n\u201d diye konu\u015ftu.<\/p>\n<p style=\"text-align: justify;\">\u00d6m\u00fcr Kula s\u00f6yle\u015finin ard\u0131ndan kat\u0131l\u0131mc\u0131lar\u0131n sorular\u0131n\u0131 yan\u0131tlad\u0131.<\/p>\n<div id='gallery-1' class='gallery galleryid-7671 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/2-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"199\" src=\"https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/2-2-300x199.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/2-2-300x199.jpg 300w, https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/2-2-1024x680.jpg 1024w, https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/2-2-768x510.jpg 768w, https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/2-2-1536x1020.jpg 1536w, https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/2-2-2048x1360.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/unnamed-file-4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"199\" src=\"https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/unnamed-file-4-300x199.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/unnamed-file-4-300x199.jpg 300w, https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/unnamed-file-4-1024x680.jpg 1024w, https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/unnamed-file-4-768x510.jpg 768w, https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/unnamed-file-4-1536x1020.jpg 1536w, https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/unnamed-file-4-2048x1360.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Kadir Mente\u015f &#8211; Simge Ar\u0131can \u00a0E\u00dc \u0130leti\u015fim Fak\u00fcltesinde\u00a0 \u201cReklamc\u0131l\u0131k\u201d S\u00f6yle\u015fisi Ege \u00dcniversitesi (E\u00dc) \u0130leti\u015fim Fak\u00fcltesi&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,304,70],"tags":[],"class_list":["post-7671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gncl","category-iletisim","category-kampus"],"featured_image_urls":{"full":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/yaratici-stratejistdeneyim-tasarimcisi-omur-kula-5.jpg",1884,1280,false],"thumbnail":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/yaratici-stratejistdeneyim-tasarimcisi-omur-kula-5-150x150.jpg",150,150,true],"medium":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/yaratici-stratejistdeneyim-tasarimcisi-omur-kula-5-300x204.jpg",300,204,true],"medium_large":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/yaratici-stratejistdeneyim-tasarimcisi-omur-kula-5-768x522.jpg",640,435,true],"large":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/yaratici-stratejistdeneyim-tasarimcisi-omur-kula-5-1024x696.jpg",640,435,true],"1536x1536":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/yaratici-stratejistdeneyim-tasarimcisi-omur-kula-5-1536x1044.jpg",1536,1044,true],"2048x2048":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/yaratici-stratejistdeneyim-tasarimcisi-omur-kula-5.jpg",1884,1280,false],"newsphere-slider-full":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/yaratici-stratejistdeneyim-tasarimcisi-omur-kula-5-1280x720.jpg",1280,720,true],"newsphere-featured":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/yaratici-stratejistdeneyim-tasarimcisi-omur-kula-5-1024x696.jpg",1024,696,true],"newsphere-medium":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/04\/yaratici-stratejistdeneyim-tasarimcisi-omur-kula-5-720x380.jpg",720,380,true]},"author_info":{"display_name":"Editor","author_link":"https:\/\/www.euegeajans.com\/index.php\/author\/editor\/"},"category_info":"<a href=\"https:\/\/www.euegeajans.com\/index.php\/category\/gncl\/\" rel=\"category tag\">G\u00fcncel<\/a> <a href=\"https:\/\/www.euegeajans.com\/index.php\/category\/iletisim\/\" rel=\"category tag\">\u0130leti\u015fim<\/a> <a href=\"https:\/\/www.euegeajans.com\/index.php\/category\/kampus\/\" rel=\"category tag\">Kamp\u00fcs<\/a>","tag_info":"Kamp\u00fcs","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/7671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/comments?post=7671"}],"version-history":[{"count":3,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/7671\/revisions"}],"predecessor-version":[{"id":7677,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/7671\/revisions\/7677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/media\/7672"}],"wp:attachment":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/media?parent=7671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/categories?post=7671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/tags?post=7671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}