{"id":6371,"date":"2022-01-10T04:00:00","date_gmt":"2022-01-10T04:00:00","guid":{"rendered":"https:\/\/www.euegeajans.com\/?p=6371"},"modified":"2022-01-10T08:02:31","modified_gmt":"2022-01-10T08:02:31","slug":"doc-dr-aydogdu-karaaslan-yazili-medya-giderek-dijital-medyaya-evriliyor","status":"publish","type":"post","link":"https:\/\/www.euegeajans.com\/index.php\/2022\/01\/10\/doc-dr-aydogdu-karaaslan-yazili-medya-giderek-dijital-medyaya-evriliyor\/","title":{"rendered":"Do\u00e7. Dr. Aydo\u011fdu Karaaslan , \u201cYaz\u0131l\u0131 medya giderek dijital medyaya evriliyor”"},"content":{"rendered":"

Funda G\u00fcl \u015een, Sertay Adan\u0131r, Tu\u011fkan \u00dcsk\u00fcp<\/p>\n

\u0130ZM\u0130R (Ege Ajans)-<\/b>\u00a0Ege \u00dcniversitesi (E\u00dc) \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm\u00fc Bilgisayar Teknolojisi ve \u0130leti\u015fim Anabilim Dal\u0131 \u00f6\u011fretim \u00fcyesi Do\u00e7. Dr. \u0130lknur Aydo\u011fdu Karaaslan, bilgi ileti\u015fim teknolojilerinde ya\u015fanan de\u011fi\u015fim ve geli\u015fimin geleneksel medyada k\u00f6kl\u00fc de\u011fi\u015fiklikleri beraberinde getirdi\u011fini s\u00f6yleyerek, \u201cYaz\u0131l\u0131 medya giderek dijital medyaya evriliyor.\u00a0 Bu durum sosyal medyan\u0131n iyiden iyiye k\u00f6k salmas\u0131na da neden oluyor\u201d dedi.<\/p>\n

T\u00fcrkiye \u0130statistik Kurumu taraf\u0131ndan a\u00e7\u0131klanan son gazete, dergi ve kitap istatistiklerine g\u00f6re geli\u015fen bilgi ve ileti\u015fim teknolojilerinin yans\u0131mas\u0131 ile dijital medya, geleneksel yaz\u0131l\u0131 bas\u0131n\u0131 geride b\u0131rakt\u0131. Gazete ve dergi say\u0131s\u0131 2020 y\u0131l\u0131nda bir \u00f6nceki y\u0131la oranla y\u00fczde 13,5 azald\u0131. Bu durum tiraj say\u0131lar\u0131 ile birlikte resmi ilan ve reklam bedellerine de yans\u0131d\u0131. E\u00dc \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm\u00fc Bili\u015fim Bilgisayar Teknolojisi ve \u0130leti\u015fim Anabilim Dal\u0131 \u00f6\u011fretim \u00fcyesi Do\u00e7. Dr. \u0130lknur Aydo\u011fdu Karaaslan, a\u00e7\u0131klanan veriler \u0131\u015f\u0131\u011f\u0131nda dijital medyan\u0131n kazand\u0131\u011f\u0131 ivme hakk\u0131nda de\u011ferlendirmelerde bulunarak, geleneksel yaz\u0131l\u0131 bas\u0131n\u0131n geli\u015fen teknolojiyle birlikte dijitale y\u00f6nelmesinin, bu ivmenin en \u00f6nemli etkenlerinden biri oldu\u011funu ifade etti. Dijital medyan\u0131n g\u00fcn\u00fcm\u00fczde geldi\u011fi nokta ile resmi ilan ve reklam bedellerinde de d\u00fc\u015f\u00fc\u015f ya\u015fand\u0131\u011f\u0131n\u0131, reklamlar\u0131n da dijitale y\u00f6nlendi\u011fini belirtti.<\/p>\n

\u00a0\u201cDijital medya, anl\u0131k eri\u015fim imk\u00e2n\u0131 sunuyor\u201d<\/b><\/p>\n

Dijital medyan\u0131n, yaz\u0131l\u0131 bas\u0131na g\u00f6re \u00e7ok daha kolay ula\u015f\u0131labilir ve pratik oldu\u011funu vurgulayan Do\u00e7. Dr. Aydo\u011fdu Karaaslan, \u201cDijital bas\u0131n\u0131n geleneksel yaz\u0131l\u0131 bas\u0131na g\u00f6re en \u00f6nemli avantajlar\u0131; anl\u0131k eri\u015fim imk\u00e2n\u0131, etkile\u015fimlilik ve hipermetinsellik sa\u011flamas\u0131d\u0131r. \u00c7\u00fcnk\u00fc art\u0131k herkes cep telefonlar\u0131 sayesinde haber ak\u0131\u015f\u0131na kolayca ula\u015fabiliyor. Hatta kendisi i\u00e7erik \u00fcreterek, haber ak\u0131\u015f\u0131n\u0131 sa\u011flayabiliyor.\u00a0 Bu nedenle dijital medyaya olan ilgi g\u00fcn ge\u00e7tik\u00e7e artarken, geleneksel yaz\u0131l\u0131 bas\u0131na olan ilgi ise azal\u0131yor\u201d dedi.<\/p>\n

\"\"T\u00dc\u0130K\u2019in a\u00e7\u0131klad\u0131\u011f\u0131 verilere g\u00f6re yay\u0131mlanan gazetelerin y\u00fczde 89,9\u2019unu siyasi haberlerin olu\u015fturdu\u011funa de\u011finen \u00a0\u00a0\u00a0\u00a0 Do\u00e7. Dr. Aydo\u011fdu Karaaslan, \u201cKamuoyunu olu\u015fturan g\u00fcndem ne ise, haber ak\u0131\u015f\u0131nda o sunuluyor ve siyasi haberler bir\u00e7ok alana y\u00f6n veriyor. Bu alanlar\u0131n en \u00f6nemli \u00f6rne\u011fini de ekonomi temsil ediyor.\u00a0 Dolay\u0131s\u0131yla siyasi haberler daha \u00e7ok ilgi \u00e7ekiyor ve takip ediliyor. Sanat, k\u00fclt\u00fcr, spor i\u00e7erikli haberlerin siyasi haberlere oranla geri planda kalmas\u0131, bu haberlere sosyal medyada anl\u0131k olarak eri\u015filebilmesinden kaynaklan\u0131yor. Resmi ilan ve reklam bedellerinde g\u00f6r\u00fclen y\u00fczde 2,6\u2019l\u0131k d\u00fc\u015f\u00fc\u015f\u00fcn ger\u00e7ekle\u015fmesi, t\u0131pk\u0131 haberlerin dijitale kaymas\u0131 gibi reklamlar\u0131n da dijitale y\u00f6neldi\u011fini g\u00f6steriyor. Bunun en b\u00fcy\u00fck nedeni, dijital medyan\u0131n daha az maliyetli olmas\u0131 ve geleneksel medyan\u0131n tiraj say\u0131lar\u0131n\u0131n eskiye oranla azalmas\u0131ndan kaynaklan\u0131yor\u201d diye konu\u015ftu.<\/p>\n

Kitap okuma oran\u0131n\u0131n 2019 y\u0131l\u0131na g\u00f6re y\u00fczde 2,3 oran\u0131nda artt\u0131\u011f\u0131n\u0131 kaydeden Do\u00e7. Dr. Aydo\u011fdu Karaaslan, ger\u00e7ekle\u015fen bu art\u0131\u015fta pandeminin etkili oldu\u011funu s\u00f6yleyerek, \u201cPandemi d\u00f6neminde insanlar\u0131n \u00f6zellikle evde fazla vakit ge\u00e7irmeleriyle birlikte kitap sat\u0131\u015flar\u0131 artt\u0131. \u0130nsanlar vakitlerini de\u011ferlendirmek i\u00e7in kitap okumaya y\u00f6neliyor\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Funda G\u00fcl \u015een, Sertay Adan\u0131r, Tu\u011fkan \u00dcsk\u00fcp \u0130ZM\u0130R (Ege Ajans)-\u00a0Ege \u00dcniversitesi (E\u00dc) \u0130leti\u015fim Fak\u00fcltesi Gazetecilik…<\/p>\n","protected":false},"author":2,"featured_media":6372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,304,70],"tags":[],"class_list":["post-6371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gncl","category-iletisim","category-kampus"],"featured_image_urls":{"full":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/01\/Ilknur-Aydogdu-Karaaslan1-5.jpg",2144,1424,false],"thumbnail":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/01\/Ilknur-Aydogdu-Karaaslan1-5-150x150.jpg",150,150,true],"medium":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/01\/Ilknur-Aydogdu-Karaaslan1-5-300x199.jpg",300,199,true],"medium_large":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/01\/Ilknur-Aydogdu-Karaaslan1-5-768x510.jpg",640,425,true],"large":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/01\/Ilknur-Aydogdu-Karaaslan1-5-1024x680.jpg",640,425,true],"1536x1536":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/01\/Ilknur-Aydogdu-Karaaslan1-5-1536x1020.jpg",1536,1020,true],"2048x2048":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/01\/Ilknur-Aydogdu-Karaaslan1-5-2048x1360.jpg",2048,1360,true],"newsphere-slider-full":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/01\/Ilknur-Aydogdu-Karaaslan1-5-1280x720.jpg",1280,720,true],"newsphere-featured":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/01\/Ilknur-Aydogdu-Karaaslan1-5-1024x680.jpg",1024,680,true],"newsphere-medium":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2022\/01\/Ilknur-Aydogdu-Karaaslan1-5-720x380.jpg",720,380,true]},"author_info":{"display_name":"Editor","author_link":"https:\/\/www.euegeajans.com\/index.php\/author\/editor\/"},"category_info":"G\u00fcncel<\/a> \u0130leti\u015fim<\/a> Kamp\u00fcs<\/a>","tag_info":"Kamp\u00fcs","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/6371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/comments?post=6371"}],"version-history":[{"count":1,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/6371\/revisions"}],"predecessor-version":[{"id":6374,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/6371\/revisions\/6374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/media\/6372"}],"wp:attachment":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/media?parent=6371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/categories?post=6371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/tags?post=6371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}