Ege \u00dcniversitesi akademisyenleri taraf\u0131ndan haz\u0131rlanan ve T\u00dcB\u0130TAK 3005 program\u0131 kapsam\u0131nda desteklenen proje ile ergenlik d\u00f6nemindeki bireylerin dijital reklam okuryazarl\u0131\u011f\u0131 becerilerinin geli\u015ftirilmesi ve influencer reklamlar\u0131n\u0131n olumsuz etkilerine kar\u015f\u0131 korunmalar\u0131 hedefleniyor. Proje y\u00fcr\u00fct\u00fcc\u00fcs\u00fc Do\u00e7. Dr. Emine \u00d6zen Okat, \u201cErgenlik d\u00f6nemindeki bireyler, g\u00fcnde iki saatten fazla \u00e7evrimi\u00e7i ortamlarda vakit ge\u00e7iriyor. T\u00fcrkiye\u2019de ya\u015fayan ergenlik d\u00f6nemindeki bireylere dijital reklam okuryazarl\u0131\u011f\u0131 becerilerinin kazand\u0131r\u0131lmas\u0131, reklamlar\u0131n olumsuz etkilerine kar\u015f\u0131 korunmada \u00f6nem ta\u015f\u0131yor\u201d dedi.<\/p>\n
Ege \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc Genel Reklamc\u0131l\u0131k Anabilim Dal\u0131 \u00f6\u011fretim \u00fcyesi Do\u00e7. Dr. Emine \u00d6zen Okat\u2019\u0131n y\u00fcr\u00fct\u00fcc\u00fcl\u00fc\u011f\u00fcn\u00fc yapt\u0131\u011f\u0131 \u201cDijital Reklam Okuryazarl\u0131\u011f\u0131: Ergenlik D\u00f6nemindeki Bireylerin Influencerlar Arac\u0131l\u0131\u011f\u0131yla Yap\u0131lan Reklamlar\u0131n Olas\u0131 Zararl\u0131 Etkilerinden Korunma Becerilerinin Geli\u015ftirilmesine Y\u00f6nelik Bir E\u011fitim Program\u0131 Tasar\u0131m\u0131\u201d ba\u015fl\u0131kl\u0131 proje T\u00dcB\u0130TAK 3005 \u2013 Sosyal ve Be\u015feri Bilimlerde Yenilik\u00e7i \u00c7\u00f6z\u00fcmler program\u0131 kapsam\u0131nda desteklenmeye hak kazand\u0131.<\/p>\n
Proje hakk\u0131nda bilgi veren Do\u00e7. Dr. Emine \u00d6zen Okat, \u201c Bu proje kapsam\u0131nda ergenlik d\u00f6nemindeki bireylerin dijital d\u00fcnyada \u00e7ok\u00e7a vakit ge\u00e7irmeleri, dijital reklam okuryazarl\u0131\u011f\u0131na y\u00f6nelik kapsaml\u0131 bir e\u011fitim almamalar\u0131, dijital d\u00fcnyadaki reklamlar\u0131n zararlar\u0131na kar\u015f\u0131 savunmas\u0131z olduklar\u0131 sorunlar\u0131ndan yola \u00e7\u0131k\u0131larak \u201cT\u00fcrkiye\u2019de ya\u015fayan ergenlik d\u00f6nemindeki bireyler, influencerlar taraf\u0131ndan yap\u0131lan dijital reklamlar\u0131n olumsuz etkilerinden nas\u0131l korunabilirler?\u201d \u015feklindeki temel soruna \u00e7\u00f6z\u00fcm aranacakt\u0131r. Bu \u00e7er\u00e7evede T\u00fcrkiye\u2019de ya\u015fayan ergenlik d\u00f6nemindeki bireylere y\u00f6nelik bir dijital reklam okuryazarl\u0131\u011f\u0131 \u00f6\u011fretim program\u0131 \u00f6nerisi geli\u015ftirilerek, hedef kitlenin dijital reklamlar\u0131n ve bu reklamlar\u0131n \u00f6nemli akt\u00f6rleri olan etkileyicilerin (influencerlar\u0131n) olumsuz etkilerinden korunma becerileri kazanmas\u0131 ama\u00e7lanmaktad\u0131r.\u201d dedi.<\/p>\n
\u201cErgenlik d\u00f6nemindeki bireyler bu alanda beceri kazanacak\u201d<\/strong><\/p>\n Projenin \u00f6neminden bahseden Do\u00e7. Dr. \u00d6zen Okat, \u201cAnadolu Ajans\u0131 ve T\u00dc\u0130K verilerine g\u00f6re ergenlik d\u00f6nemindeki bireyler, g\u00fcnde iki saatten fazla \u00e7evrimi\u00e7i ortamlarda vakit ge\u00e7irmektedirler. Bu durum hedef kitlenin dijital reklam mecralar\u0131na uzun s\u00fcreler boyunca maruz kalmalar\u0131na sebep olmaktad\u0131r. Dolay\u0131s\u0131yla T\u00fcrkiye\u2019de ya\u015fayan ergenlik d\u00f6nemindeki bireylere dijital reklam okuryazarl\u0131\u011f\u0131 becerilerinin kazand\u0131r\u0131lmas\u0131, reklamlar\u0131n olumsuz etkilerine kar\u015f\u0131 korunmada \u00f6nem ta\u015f\u0131maktad\u0131r. Mill\u00ee E\u011fitim Bakanl\u0131\u011f\u0131 m\u00fcfredat\u0131nda yer alan ulusal \u00f6\u011fretim programlar\u0131 kapsam\u0131nda bili\u015fim teknolojileri, d\u00fc\u015f\u00fcnme e\u011fitimi, hayat bilgisi, hukuk ve adalet, medya okuryazarl\u0131\u011f\u0131, sosyal bilgiler gibi dersler bulunmaktad\u0131r. Bu dersler i\u00e7erisinde bilin\u00e7li t\u00fcketici olmak, reklam okuryazarl\u0131\u011f\u0131 gibi konulara de\u011finilmekle birlikte \u00f6zellikle influencerlar\u0131n bir reklam arac\u0131 olarak etkilerine, takip\u00e7ileri ile ili\u015fkilenme bi\u00e7imlerinin incelenmesine ili\u015fkin i\u00e7eriklere ve konu ba\u015fl\u0131klar\u0131na rastlanmam\u0131\u015ft\u0131r. T\u00fcrkiye\u2019deki derslerin \u00f6\u011fretim programlar\u0131nda dijital reklam okuryazarl\u0131\u011f\u0131 e\u011fitim i\u00e7eri\u011finin olmamas\u0131, bu konunun genellikle medya okuryazarl\u0131\u011f\u0131 alan\u0131 \u00e7er\u00e7evesinde de\u011ferlendirilmesi ve bu proje ile ergenlik d\u00f6nemindeki bireylerin bu alanda beceri kazanmalar\u0131n\u0131 sa\u011flayacak bir \u00f6\u011fretim program\u0131 \u00f6nerisi i\u00e7ermesi nedeniyle \u00e7al\u0131\u015fmam\u0131z \u00f6zg\u00fcn bir de\u011fere sahiptir\u201d diye konu\u015ftu.<\/p>\n Disiplinleraras\u0131 ara\u015ft\u0131rmac\u0131 kadrosu<\/strong><\/p>\n Proje y\u00fcr\u00fct\u00fcc\u00fcl\u00fc\u011f\u00fcn\u00fc Do\u00e7. Dr. \u00d6zen Okat\u2019\u0131n yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmaya; \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc Genel Reklamc\u0131l\u0131k Anabilim Dal\u0131 \u00f6\u011fretim \u00fcyeleri Prof. Dr. I\u015f\u0131l Aktu\u011flu, Prof. Dr. Sinem Yeygel \u00c7ak\u0131r, Do\u00e7. Dr. U\u011fur Bak\u0131r ve Dr. \u00d6\u011fr. \u00dcyesi Murat \u00c7elik; E\u011fitim Fak\u00fcltesi E\u011fitim Bilimleri B\u00f6l\u00fcm\u00fc E\u011fitimde \u00d6l\u00e7me ve De\u011ferlendirme Anabilim Dal\u0131 \u00f6\u011fretim \u00fcyesi Prof. Dr. O\u011fuz Ba\u015fok\u00e7u, E\u011fitim Programlar\u0131 ve \u00d6\u011fretim Anabilim Dal\u0131 \u00f6\u011fretim \u00fcyesi Prof. Dr. Makbule Ba\u015fbay, \u00d6\u011fr. G\u00f6r. Dr. Sel\u00e7uk Bazarc\u0131 ve\u00a0 Ar\u015f. G\u00f6r. Ece Nur Kaya Y\u0131ld\u0131r\u0131m ara\u015ft\u0131rmac\u0131 olarak katk\u0131 sundu.<\/p>\n \u00a0<\/p>\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Ege \u00dcniversitesi akademisyenleri taraf\u0131ndan haz\u0131rlanan ve T\u00dcB\u0130TAK 3005 program\u0131 kapsam\u0131nda desteklenen proje ile ergenlik d\u00f6nemindeki…<\/p>\n","protected":false},"author":2,"featured_media":33100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,11,304],"tags":[],"class_list":["post-33099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gncl","category-haber","category-iletisim"],"featured_image_urls":{"full":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2026\/04\/Doc.-Dr.-Emine-Ozen-Okat.jpg",1080,1080,false],"thumbnail":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2026\/04\/Doc.-Dr.-Emine-Ozen-Okat.jpg",150,150,false],"medium":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2026\/04\/Doc.-Dr.-Emine-Ozen-Okat.jpg",300,300,false],"medium_large":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2026\/04\/Doc.-Dr.-Emine-Ozen-Okat.jpg",640,640,false],"large":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2026\/04\/Doc.-Dr.-Emine-Ozen-Okat.jpg",640,640,false],"1536x1536":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2026\/04\/Doc.-Dr.-Emine-Ozen-Okat.jpg",1080,1080,false],"2048x2048":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2026\/04\/Doc.-Dr.-Emine-Ozen-Okat.jpg",1080,1080,false],"newsphere-slider-full":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2026\/04\/Doc.-Dr.-Emine-Ozen-Okat.jpg",720,720,false],"newsphere-featured":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2026\/04\/Doc.-Dr.-Emine-Ozen-Okat.jpg",1024,1024,false],"newsphere-medium":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2026\/04\/Doc.-Dr.-Emine-Ozen-Okat.jpg",380,380,false]},"author_info":{"display_name":"Editor","author_link":"https:\/\/www.euegeajans.com\/index.php\/author\/editor\/"},"category_info":"G\u00fcncel<\/a> Haber<\/a> \u0130leti\u015fim<\/a>","tag_info":"\u0130leti\u015fim","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/33099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/comments?post=33099"}],"version-history":[{"count":1,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/33099\/revisions"}],"predecessor-version":[{"id":33101,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/33099\/revisions\/33101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/media\/33100"}],"wp:attachment":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/media?parent=33099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/categories?post=33099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/tags?post=33099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}