{"id":31752,"date":"2026-01-19T06:30:00","date_gmt":"2026-01-19T06:30:00","guid":{"rendered":"https:\/\/www.euegeajans.com\/?p=31752"},"modified":"2026-01-19T07:24:55","modified_gmt":"2026-01-19T07:24:55","slug":"ege-universitesi-mezunu-elif-kaymazdan-onemli-basari","status":"publish","type":"post","link":"https:\/\/www.euegeajans.com\/index.php\/2026\/01\/19\/ege-universitesi-mezunu-elif-kaymazdan-onemli-basari\/","title":{"rendered":"Ege \u00dcniversitesi Mezunu Elif Kaymaz\u2019dan \u00f6nemli \u00a0ba\u015far\u0131"},"content":{"rendered":"

Ege \u00dcniversitesi G\u00fczel Sanatlar, Tasar\u0131m ve Mimarl\u0131k Fak\u00fcltesi (GSTMF) G\u00f6rsel \u0130leti\u015fim Tasar\u0131m\u0131 B\u00f6l\u00fcm\u00fc mezunu Elif Kaymaz, geleneksel T\u00fcrk motiflerini s\u00fcrd\u00fcr\u00fclebilir moda anlay\u0131\u015f\u0131yla birle\u015ftirdi\u011fi bitirme projesini, bug\u00fcn dev holdinglerle i\u015f birli\u011fi yapmaya haz\u0131rlanan ve ihracat odakl\u0131 \u00e7al\u0131\u015fan \u201cFirue\u201d markas\u0131na d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. D\u00f6rt y\u0131ll\u0131k dijital pazarlama ve e-ticaret deneyiminin ard\u0131ndan kurumsal hayat\u0131n s\u0131n\u0131rlar\u0131n\u0131 a\u015farak kendi yolunu \u00e7izen gen\u00e7 giri\u015fimci, k\u00fclt\u00fcrel miras\u0131 modern ya\u015fam\u0131n estetik bir par\u00e7as\u0131 haline getirmeyi ba\u015fard\u0131. Firue markas\u0131n\u0131n temel amac\u0131, \u00e7o\u011funlukla eski hal\u0131larda ve geleneksel y\u00fczeylerde kar\u015f\u0131m\u0131za \u00e7\u0131kan \u00f6zg\u00fcn T\u00fcrk motiflerini fular ve mendil gibi \u00e7a\u011fda\u015f \u00fcr\u00fcnler arac\u0131l\u0131\u011f\u0131yla modern ya\u015fam\u0131n bir par\u00e7as\u0131 haline getirmek.<\/p>\n

\u201cYa\u015fayan bir T\u00fcrk k\u00fclt\u00fcr\u00fc in\u015fa etmeye \u00e7al\u0131\u015f\u0131yorum\u201d<\/strong><\/p>\n

Firue markas\u0131n\u0131n do\u011fu\u015f s\u00fcrecini anlatan Elif Kaymaz, \u201cDijital pazarlama ve e-ticaret alan\u0131nda edindi\u011fim d\u00f6rt y\u0131ll\u0131k deneyimin ard\u0131ndan, kurumsal hayata veda ederek \u00fcniversite s\u0131ralar\u0131nda filizlenen hayalimin pe\u015finden gitmeye karar verdim. S\u00fcrd\u00fcr\u00fclebilirlik ve k\u00fclt\u00fcrel miras ekseninde geli\u015ftirdi\u011fim markam Firue, bu tutkunun bir \u00fcr\u00fcn\u00fc olarak do\u011fdu. Temel amac\u0131m; genellikle eski hal\u0131larda ve geleneksel y\u00fczeylerde kar\u015f\u0131m\u0131za \u00e7\u0131kan o e\u015fsiz T\u00fcrk motiflerini, fular ve mendil gibi \u00e7a\u011fda\u015f \u00fcr\u00fcnlere ta\u015f\u0131yarak modern ya\u015fam\u0131n ya\u015fayan bir par\u00e7as\u0131 haline getirmekti. Markam\u0131n \u00fcretim felsefesinin kalbine \u00e7evre duyarl\u0131l\u0131\u011f\u0131n\u0131 yerle\u015ftirdim. Yaln\u0131zca estetik de\u011fil, ayn\u0131 zamanda etik bir tasar\u0131m anlay\u0131\u015f\u0131yla; geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f kuma\u015flar ve do\u011fada at\u0131k olu\u015fturmayan viskon kullanarak \u00e7evresel etkimizi minimuma indirmeyi hedefliyorum. Bu sayede, tasar\u0131m yoluyla k\u00fclt\u00fcrel s\u00fcreklili\u011fi desteklerken ‘ya\u015fayan bir T\u00fcrk k\u00fclt\u00fcr\u00fc’ in\u015fa etmeye \u00e7al\u0131\u015f\u0131yorum\u201d dedi.<\/p>\n

\u201cFirue, g\u00fc\u00e7l\u00fc bir akt\u00f6r olma yolunda ilerliyor\u201d<\/strong><\/p>\n

B\u00fcy\u00fck \u015firketle proje geli\u015ftirme a\u015famas\u0131nda olman\u0131n gururunu yasad\u0131\u011f\u0131n\u0131 s\u00f6yleyen Kaymaz, \u201cFirue ile sadece bireysel kullan\u0131c\u0131lara de\u011fil, kurumsal d\u00fcnyaya da alternatif bir tasar\u0131m dili sunuyoruz. Sekt\u00f6rde yayg\u0131n olan, k\u0131sa \u00f6m\u00fcrl\u00fc ve at\u0131k yaratan klasik promosyon \u00fcr\u00fcnlerinin yerine; do\u011fa dostu, derin bir hik\u00e2yesi olan ve k\u00fclt\u00fcrel de\u011fer ta\u015f\u0131yan tasar\u0131mlar\u0131 konumland\u0131rd\u0131k. Bu vizyonumuz k\u0131sa s\u00fcrede b\u00fcy\u00fck bir ilgiyle kar\u015f\u0131land\u0131; bug\u00fcn 12\u2019den fazla holding seviyesindeki b\u00fcy\u00fck \u015firketle proje geli\u015ftirme a\u015famas\u0131nda olman\u0131n ve kurumsal tasar\u0131m alan\u0131nda g\u00fc\u00e7l\u00fc bir akt\u00f6r haline gelmenin gururunu ya\u015f\u0131yoruz. Bu yolculu\u011fun en anlaml\u0131 duraklar\u0131ndan biri de, hik\u00e2yenin ba\u015flad\u0131\u011f\u0131 yer olan okulumdu. Ege \u00dcniversitesi GSTMF Dekan\u0131 Prof. Dr. Alev Fato\u015f Parsa, G\u00f6rsel \u0130leti\u015fim Tasar\u0131m\u0131 B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. Cem G\u00fczelo\u011flu ve k\u0131ymetli hocalar\u0131m\u0131 ziyaret ederek, bir bitirme projesi olarak ba\u015flayan bu ser\u00fcvenin geldi\u011fi noktay\u0131 onlarla payla\u015ft\u0131m. Yolun en ba\u015f\u0131nda projeme inanan ve beni destekleyen hocalar\u0131ma minnettar\u0131m; onlar\u0131n akademik deste\u011fi, elde etti\u011fimiz bu ba\u015far\u0131n\u0131n en \u00f6nemli temel ta\u015flar\u0131ndan biridir\u201d dedi.<\/p>\n

Bir \u00f6\u011frenci projesi olarak ba\u015flayan Firue\u2019nin bug\u00fcn uluslararas\u0131 pazarda yer bulmas\u0131, \u00fcniversite temelli projelerin do\u011fru vizyon ve s\u00fcrd\u00fcr\u00fclebilir yakla\u015f\u0131mlarla nas\u0131l g\u00fc\u00e7l\u00fc markalara d\u00f6n\u00fc\u015febilece\u011finin en canl\u0131 \u00f6rne\u011fini sunuyor.<\/p>\n