Ege \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc \u00f6\u011fretim \u00fcyesi Prof. Dr. Keti Ventura\u2019n\u0131n y\u00fcr\u00fct\u00fcc\u00fcl\u00fc\u011f\u00fcn\u00fc yapt\u0131\u011f\u0131 \u201cEnd\u00fcstriyel \u0130\u015fletmelerde Planl\u0131 Davran\u0131\u015f Teorisi Kapsam\u0131nda S\u00fcrd\u00fcr\u00fclebilir Pazarlamaya Haz\u0131r Olma Durumu \u00d6nc\u00fcllerinin Analizi\u201d projesi, T\u00dcB\u0130TAK 1002 program\u0131 kapsam\u0131nda desteklenmeye uygun bulundu. Proje ile KOB\u0130\u2019lerin s\u00fcrd\u00fcr\u00fclebilir pazarlamaya haz\u0131r olma durumlar\u0131n\u0131n end\u00fcstriyel \u00e7er\u00e7evede ara\u015ft\u0131r\u0131lmas\u0131 ama\u00e7lan\u0131yor.<\/p>\n
Proje ekibini makam\u0131nda a\u011f\u0131rlayan Ege \u00dcniversitesi Rekt\u00f6r\u00fc Prof. Dr. Necdet Budak, \u201cEge \u00dcniversitesi olarak, T\u00dcB\u0130TAK projelerindeki ba\u015far\u0131m\u0131z\u0131 s\u00fcrd\u00fcr\u00fcyoruz. En \u00e7ok proje yapan ve projesi en fazla kabul alan \u00fcniversiteler aras\u0131nda yer al\u0131yoruz. \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc \u00f6\u011fretim \u00fcyesi Prof. Dr. Keti Ventura hocam\u0131z\u0131n y\u00fcr\u00fct\u00fcc\u00fcl\u00fc\u011f\u00fcn\u00fc yapt\u0131\u011f\u0131 proje, T\u00dcB\u0130TAK 1002 program\u0131 kapsam\u0131nda desteklenmeye hak kazand\u0131. KOB\u0130\u2019lerin s\u00fcrd\u00fcr\u00fclebilir bir yap\u0131ya getirilmesine \u00f6nemli katk\u0131 sunacak projeyi haz\u0131rlayan hocam\u0131z\u0131 ve ekibini tebrik ediyor, ba\u015far\u0131lar\u0131n\u0131n devam\u0131n\u0131 diliyorum\u201d dedi.<\/p>\n
Proje hakk\u0131nda bilgi veren Prof. Dr. Keti Ventura, \u201cProje ba\u015flang\u0131c\u0131nda T\u00fcrkiye\u2019nin end\u00fcstri sekt\u00f6rlerini de\u011ferlendirerek, T\u00dc\u0130K, \u0130ZTO ve \u0130SO-500\u2019\u00fcn yay\u0131nlam\u0131\u015f oldu\u011fu raporlar, \u0130zmir\u2019in sanayi yap\u0131s\u0131 ve bilimsel gerek\u00e7elerinden hareketle T\u00fcrkiye ekonomisini hem canl\u0131 tutan hem de at\u0131k olu\u015fturma potansiyeli y\u00fcksek olan sanayi sekt\u00f6rlerini belirledik. KOB\u0130\u2019lerimizin, \u00e7ok uluslu firmalar\u0131n mevcut tedarik\u00e7i ya da fasoncu konumlar\u0131n\u0131 s\u00fcrd\u00fcrebilmelerini sa\u011flamak i\u00e7in t\u00fcm d\u00fcnyan\u0131n g\u00fcndeminde olan ve \u00f6zellikle de \u00e7ok uluslu firmalar\u0131n i\u015f modellerinin b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fc olu\u015fturan s\u00fcrd\u00fcr\u00fclebilir pazarlamaya haz\u0131r olmalar\u0131 gerekiyor. Biz de projemizde, s\u00fcrd\u00fcr\u00fclebilirlik konusunda deneyimli sekt\u00f6r y\u00f6neticileri ve sahipleri ile yap\u0131lacak y\u00fcz y\u00fcze derinlemesine g\u00f6r\u00fc\u015fmelerle KOB\u0130\u2019lerin pazarlama karmas\u0131 perspektifinden s\u00fcrd\u00fcr\u00fclebilirli\u011fe haz\u0131r olma durumunu ve \u00f6nc\u00fcllerinin \u00f6nemini de\u011ferlendirece\u011fiz\u201d dedi.<\/p>\n
\u201cStratejilerimizi S\u00fcrd\u00fcr\u00fclebilir Kalk\u0131nma Hedefleriyle <\/b>uyumlu hale getirece\u011fiz\u201d<\/b><\/p>\n
Projenin \u00e7evresel, ekonomik ve sosyo-k\u00fclt\u00fcrel etkilerini anlatan Prof. Dr. Ventura, \u201cProje ile kurumsal, politik bask\u0131lar ve organizasyonel davran\u0131\u015flar arac\u0131l\u0131\u011f\u0131yla KOB\u0130\u2019lerin pazarlama kapasite ve yeteneklerinin iyile\u015ftirilmesine olanak sa\u011flaman\u0131n yan\u0131 s\u0131ra pazarlama stratejilerini 2030 S\u00fcrd\u00fcr\u00fclebilir Kalk\u0131nma Hedefleriyle uyumlu hale getirmeyi ama\u00e7l\u0131yoruz. \u00a0\u00dcretim s\u00fcrecinde at\u0131klar\u0131n \u00f6nlenmesi, eko-maliyetleri azaltmak i\u00e7in malzemelerin geri kazan\u0131lmas\u0131 ve yeniden kullan\u0131lmas\u0131 gibi fakt\u00f6rlerin ivedilikle ele al\u0131nmas\u0131na ihtiya\u00e7 var. KOB\u0130\u2019lerde ele al\u0131nan s\u00fcrd\u00fcr\u00fclebilirlik kavram\u0131; yerel ekonomilerin geli\u015ftirilmesi, i\u015f s\u00fcre\u00e7lerinin iyile\u015ftirilmesi ve \u00f6rg\u00fctsel karar alma mekanizmalar\u0131n\u0131n etkin y\u00f6netilmesini kaps\u0131yor. S\u00fcrd\u00fcr\u00fclebilirli\u011fi pazarlama stratejilerine entegre etmek, i\u015fletme performans\u0131n\u0131n istenilen d\u00fczeye ula\u015fmas\u0131nda kritik bir unsur olarak \u00f6ne \u00e7\u0131k\u0131yor\u201d diye konu\u015ftu.<\/p>\n
Prof. Dr. Ventura, \u201cY\u00f6netim ve pazarlama disiplinleri \u00e7er\u00e7evesinde ele al\u0131nan projemiz; \u00e7evresel de\u011ferlerin ve gelecek nesillerin korunmas\u0131, do\u011fal kaynak kullan\u0131m\u0131n\u0131n azalt\u0131lmas\u0131, do\u011faya sal\u0131nan at\u0131klar\u0131n \u00f6nlenmesi, sorumluluk alg\u0131s\u0131n\u0131n art\u0131r\u0131lmas\u0131, i\u015f\u00e7i sa\u011fl\u0131\u011f\u0131 ve g\u00fcvenli\u011finin sa\u011flanmas\u0131, i\u015f ortam\u0131nda cinsiyet dengesinin sa\u011flanmas\u0131 ve \u00e7e\u015fitlili\u011fin art\u0131r\u0131lmas\u0131, yolsuzlukla m\u00fccadelenin engellenmesi, teknoloji, bilgi ve insan kayna\u011f\u0131 olanaklar\u0131n\u0131n izlenebilirli\u011fi ve kontrol\u00fc gibi bir dizi fakt\u00f6rlere y\u00f6neliktir. Proje,\u00a0 T\u00fcrk KOB\u0130\u2019lerinin \u00fcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc ve pazarlama s\u00fcre\u00e7lerinin de\u011ferlendirmelerini sa\u011flayacak ve onlara bir yol haritas\u0131 sunacak.\u00a0 Ayr\u0131ca, 11. S\u00fcrd\u00fcr\u00fclebilir Kalk\u0131nma Plan\u0131 \u00e7er\u00e7evesinde projeden elde edilecek \u00e7\u0131kt\u0131lar\u0131n; \u00f6ncelikli olarak T\u00fcrk me\u015feli KOB\u0130\u2019lerin s\u00fcrd\u00fcr\u00fclebilir pazarlama karmas\u0131 stratejilerini iyile\u015ftirmesi veya de\u011fi\u015ftirmesi \u00f6ng\u00f6r\u00fcl\u00fcyor\u201d dedi.<\/p>\n
\u201cHem ekonomik b\u00fcy\u00fcmeyi hem de toplumsal refah\u0131 destekliyor\u201d<\/b><\/p>\n
KOB\u0130\u2019lerin s\u00fcrd\u00fcr\u00fclebilir bir yap\u0131da olmas\u0131n\u0131n ekonomik ve toplumsal olarak pek \u00e7ok yarar\u0131 bulundu\u011funu dile getiren Prof. Dr. Ventura, \u201cK\u00fcreselle\u015fen ekonomik ortamda KOB\u0130\u2019lerin s\u00fcrd\u00fcr\u00fclebilir bir yap\u0131da tedarik\u00e7i ya da fason \u00fcretici olarak faaliyet g\u00f6stermeleri, \u00fclkenin rekabet\u00e7ilik ve istihdam potansiyelini geli\u015ftirecektir. Bu durum bilgiye dayal\u0131 sekt\u00f6rlerde s\u00fcrd\u00fcr\u00fclebilir giri\u015fimcili\u011fi art\u0131racak eylemleri de ortaya \u00e7\u0131kartacakt\u0131r. T\u00fcrk sanayisinde daha az maliyetle i\u015f geli\u015ftirme, talepte meydana gelen de\u011fi\u015fikli\u011fe \u00e7\u00f6z\u00fcm odakl\u0131 cevap verebilme, teknolojik imkanlar\u0131 daha h\u0131zl\u0131 elde etme, tasarrufu ve verimlili\u011fi art\u0131rma, cinsiyet e\u015fitsizli\u011fi ve gelir d\u00fczeyindeki \u00e7arp\u0131kl\u0131\u011f\u0131 giderme, \u00e7evresel kirlili\u011fin \u00f6nlenmesi i\u00e7in geri d\u00f6n\u00fc\u015f\u00fcml\u00fc \u00fcr\u00fcn ve ambalajlar\u0131n kullan\u0131m\u0131 te\u015fvik etme, nitelikli personel yeti\u015ftirme imk\u00e2n\u0131 y\u00f6netimsel \u00e7er\u00e7evede benimsenecektir. Dolay\u0131s\u0131yla bu i\u015f birli\u011fi insan y\u00f6netimi s\u00fcrecinde payda\u015flar\u0131n s\u00fcrd\u00fcr\u00fclebilirlik hedeflerine y\u00f6nelik kat\u0131l\u0131m\u0131n\u0131 da te\u015fvik edecektir. Bu do\u011frultuda i\u015f g\u00fcvenli\u011fi politikalar\u0131n\u0131n olu\u015fturulmas\u0131, g\u00fcvenli \u00e7al\u0131\u015fma ortamlar\u0131n\u0131n sa\u011flanmas\u0131, i\u015fe al\u0131m s\u00fcre\u00e7lerinde \u00e7evresel ve sosyal sorumluluk kriterlerinin yayg\u0131nla\u015fmas\u0131, \u00f6rg\u00fctsel \u00e7e\u015fitlili\u011fin benimsenmesi, daha kapsay\u0131c\u0131 bir \u00e7al\u0131\u015fma ortam\u0131 yaratan politikalar\u0131n geli\u015ftirilmesi hem ekonomik b\u00fcy\u00fcmeyi hem de toplumsal refah\u0131 destekleyebilir\u201d dedi.<\/p>\n
Prof. Dr. Keti Ventura\u2019n\u0131n y\u00fcr\u00fct\u00fcc\u00fcl\u00fc\u011f\u00fcn\u00fc yapt\u0131\u011f\u0131 projede Doktora Bursiyeri olarak Burak Demir yer al\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ege \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc \u00f6\u011fretim \u00fcyesi Prof. Dr. Keti Ventura\u2019n\u0131n…<\/p>\n","protected":false},"author":2,"featured_media":27005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,99,1,70],"tags":[],"class_list":["post-27004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilim","category-egitim","category-gncl","category-kampus"],"featured_image_urls":{"full":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/04\/Burak-Demir-Prof.-Dr.-Necdet-Budak-KETI-VENTURA-scaled.jpg",2560,1724,false],"thumbnail":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/04\/Burak-Demir-Prof.-Dr.-Necdet-Budak-KETI-VENTURA-150x150.jpg",150,150,true],"medium":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/04\/Burak-Demir-Prof.-Dr.-Necdet-Budak-KETI-VENTURA-300x202.jpg",300,202,true],"medium_large":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/04\/Burak-Demir-Prof.-Dr.-Necdet-Budak-KETI-VENTURA-768x517.jpg",640,431,true],"large":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/04\/Burak-Demir-Prof.-Dr.-Necdet-Budak-KETI-VENTURA-1024x690.jpg",640,431,true],"1536x1536":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/04\/Burak-Demir-Prof.-Dr.-Necdet-Budak-KETI-VENTURA-1536x1035.jpg",1536,1035,true],"2048x2048":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/04\/Burak-Demir-Prof.-Dr.-Necdet-Budak-KETI-VENTURA-2048x1379.jpg",2048,1379,true],"newsphere-slider-full":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/04\/Burak-Demir-Prof.-Dr.-Necdet-Budak-KETI-VENTURA-1280x720.jpg",1280,720,true],"newsphere-featured":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/04\/Burak-Demir-Prof.-Dr.-Necdet-Budak-KETI-VENTURA-1024x690.jpg",1024,690,true],"newsphere-medium":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/04\/Burak-Demir-Prof.-Dr.-Necdet-Budak-KETI-VENTURA-720x380.jpg",720,380,true]},"author_info":{"display_name":"Editor","author_link":"https:\/\/www.euegeajans.com\/index.php\/author\/editor\/"},"category_info":"Bilim<\/a> E\u011fitim<\/a> G\u00fcncel<\/a> Kamp\u00fcs<\/a>","tag_info":"Kamp\u00fcs","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/27004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/comments?post=27004"}],"version-history":[{"count":2,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/27004\/revisions"}],"predecessor-version":[{"id":27007,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/27004\/revisions\/27007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/media\/27005"}],"wp:attachment":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/media?parent=27004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/categories?post=27004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/tags?post=27004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}