{"id":26691,"date":"2025-03-24T02:52:00","date_gmt":"2025-03-24T02:52:00","guid":{"rendered":"https:\/\/www.euegeajans.com\/?p=26691"},"modified":"2025-03-24T08:00:59","modified_gmt":"2025-03-24T08:00:59","slug":"dijital-reklamcilik-sektorunun-uzmanlari-egeli-iletisimcilerle-bulustu","status":"publish","type":"post","link":"https:\/\/www.euegeajans.com\/index.php\/2025\/03\/24\/dijital-reklamcilik-sektorunun-uzmanlari-egeli-iletisimcilerle-bulustu\/","title":{"rendered":"Dijital Reklamc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn uzmanlar\u0131 Egeli ileti\u015fimcilerle bulu\u015ftu"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>E\u00dc\u2019de \u201cDijiDays\u201d program\u0131 ba\u015flad\u0131<\/strong><\/p>\n<p style=\"text-align: justify;\">Ege \u00dcniversitesi (E\u00dc) \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc ile Dijital Reklamc\u0131l\u0131k Derne\u011fi i\u015f birli\u011finde \u201cDigiDays \u2013 Dijital Pazarlamada Uzmanl\u0131k\u201d etkinli\u011fi d\u00fczenlendi. Dijital reklamc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn \u00f6nemli isimleriyle \u00f6\u011frencileri bir araya getiren etkinlik, \u0130leti\u015fim Fak\u00fcltesi Konferans Salonunda ger\u00e7ekle\u015ftirildi. Etkinlikte konu\u015fmac\u0131 olarak Lilanova Digital kurucusu Gizem \u00c7ak\u0131r ile \u00c7\u00f6z\u00fcm Psikoloji ve Bloom Medya kurucusu \u015eule Ba\u015f yer ald\u0131. Etkinli\u011fe Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc akademisyenleri ve \u00f6\u011frencileri kat\u0131ld\u0131.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-26693 alignleft\" src=\"http:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Gizem-Cakir-24-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Gizem-Cakir-24-300x200.jpg 300w, https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Gizem-Cakir-24-1024x683.jpg 1024w, https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Gizem-Cakir-24-768x512.jpg 768w, https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Gizem-Cakir-24.jpg 1500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Lilanova Digital Kurucusu Gizem \u00c7ak\u0131r, konu\u015fmas\u0131nda Reklamc\u0131l\u0131k sekt\u00f6r\u00fc ile ilgili ipu\u00e7lar\u0131 verdi. \u00c7ak\u0131r, \u201cYarat\u0131c\u0131l\u0131k s\u00fcreci yaln\u0131zca fikir \u00fcretmek de\u011fildir. Ba\u015far\u0131l\u0131 reklamc\u0131l\u0131k, sorun \u00e7\u00f6zme ve hedef kitleyle etkili ileti\u015fim kurma becerisi gerektirir. Dijital \u00e7a\u011f, reklamc\u0131l\u0131k sekt\u00f6r\u00fcne pek \u00e7ok f\u0131rsat sundu. Bununla birlikte etik reklamc\u0131l\u0131\u011f\u0131 da g\u00f6z ard\u0131 etmememiz gerekir. Markalar, t\u00fcketicilerle d\u00fcr\u00fcst ve \u015feffaf bir ili\u015fki kurmal\u0131d\u0131r. Bu yakla\u015f\u0131m, uzun vadeli itibar\u0131n korunmas\u0131nda kritik bir rol oynar\u201d diye konu\u015ftu.<b>\u00a0 \u00a0 \u00a0 \u00a0<\/b><\/p>\n<p style=\"text-align: justify;\"><b>\u201c\u00dcr\u00fcnlerin sunum \u015fekli, karar s\u00fcre\u00e7lerimizi etkiliyor\u201d<\/b><\/p>\n<p style=\"text-align: justify;\">\u00c7\u00f6z\u00fcm Psikoloji ve Bloom Medya Kurucusu \u015eule Ba\u015f, bireylerin karar alma s\u00fcre\u00e7lerinde, \u00e7evresel fakt\u00f6rlerin ve psikolojik etkilerin b\u00fcy\u00fck rol oynad\u0131\u011f\u0131n\u0131 vurgulad\u0131. Ba\u015f, \u201cYap\u0131lan ara\u015ft\u0131rmalar, insanlar\u0131n se\u00e7im yaparken sosyal kan\u0131t, otorite, az bulunurluk gibi psikolojik prensiplere g\u00f6re hareket etti\u011fini g\u00f6steriyor. Bir \u00fcr\u00fcn\u00fcn doktorlar taraf\u0131ndan \u00f6nerildi\u011fini g\u00f6rmek ya da \u2018son iki ki\u015filik yer kald\u0131\u2019 gibi ifadeler, bireylerin kararlar\u0131n\u0131 h\u0131zland\u0131r\u0131yor. Fiyatlar\u0131n veya \u00fcr\u00fcnlerin sunum \u015fekli, fark\u0131nda olmadan bizi belirli bir tercihe y\u00f6nlendirebiliyor\u201d diye konu\u015ftu.<\/p>\n<p style=\"text-align: justify;\">\u015eule Ba\u015f, \u00f6zellikle dijital platformlarda psikolojik etkilerin daha da g\u00fc\u00e7l\u00fc hale geldi\u011fini s\u00f6yledi. Algoritmalar\u0131n kullan\u0131c\u0131lara ilgi duyduklar\u0131 i\u00e7erikleri sunarak se\u00e7imlerini y\u00f6nlendirdi\u011fini belirten Ba\u015f, \u201cSosyal medya ve e-ticaret sitelerinde kar\u015f\u0131m\u0131za \u00e7\u0131kan \u00f6neriler, fark\u0131nda olmadan bizim karar alma s\u00fcrecimizi etkiliyor. T\u00fcketiciler bilin\u00e7li olmal\u0131, kararlar\u0131n\u0131 sorgulamal\u0131 ve sat\u0131n almaya karar verdikleri \u00fcr\u00fcnlere ger\u00e7ekten ihtiya\u00e7lar\u0131 olup olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmeli. H\u0131zl\u0131 kararlar vermeden \u00f6nce durup d\u00fc\u015f\u00fcnmek, psikolojik manip\u00fclasyonlara kar\u015f\u0131 en etkili y\u00f6ntemlerden biridir\u201d dedi.<\/p>\n<p style=\"text-align: justify;\">Konu\u015fmalar\u0131n ard\u0131ndan kat\u0131l\u0131mc\u0131lara etkinli\u011fin organizasyonunda da destek veren Dijital Reklamc\u0131lar Derne\u011fi Gen\u00e7lik Kollar\u0131\u2019ndan \u00f6\u011frenciler taraf\u0131ndan \u201cTe\u015fekk\u00fcr Belgesi\u201d takdim edilirken, Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc de \u00f6\u011fretim \u00fcyelerinin kitaplar\u0131ndan hediye etti.<\/p>\n<div id='gallery-1' class='gallery galleryid-26691 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Sule-Bas-12.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Sule-Bas-12-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Sule-Bas-12-300x200.jpg 300w, https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Sule-Bas-12-1024x683.jpg 1024w, https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Sule-Bas-12-768x512.jpg 768w, https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Sule-Bas-12.jpg 1500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Ege-2-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Ege-2-1-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Ege-2-1-300x200.jpg 300w, https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Ege-2-1-1024x683.jpg 1024w, https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Ege-2-1-768x512.jpg 768w, https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Ege-2-1.jpg 1500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>E\u00dc\u2019de \u201cDijiDays\u201d program\u0131 ba\u015flad\u0131 Ege \u00dcniversitesi (E\u00dc) \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc ile Dijital Reklamc\u0131l\u0131k Derne\u011fi&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,99,1,304,70],"tags":[],"class_list":["post-26691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilim","category-egitim","category-gncl","category-iletisim","category-kampus"],"featured_image_urls":{"full":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Ege-1-1.jpg",1500,1000,false],"thumbnail":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Ege-1-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Ege-1-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Ege-1-1-768x512.jpg",640,427,true],"large":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Ege-1-1-1024x683.jpg",640,427,true],"1536x1536":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Ege-1-1.jpg",1500,1000,false],"2048x2048":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Ege-1-1.jpg",1500,1000,false],"newsphere-slider-full":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Ege-1-1-1280x720.jpg",1280,720,true],"newsphere-featured":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Ege-1-1-1024x683.jpg",1024,683,true],"newsphere-medium":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2025\/03\/Ege-1-1-720x380.jpg",720,380,true]},"author_info":{"display_name":"Editor","author_link":"https:\/\/www.euegeajans.com\/index.php\/author\/editor\/"},"category_info":"<a href=\"https:\/\/www.euegeajans.com\/index.php\/category\/bilim\/\" rel=\"category tag\">Bilim<\/a> <a href=\"https:\/\/www.euegeajans.com\/index.php\/category\/egitim\/\" rel=\"category tag\">E\u011fitim<\/a> <a href=\"https:\/\/www.euegeajans.com\/index.php\/category\/gncl\/\" rel=\"category tag\">G\u00fcncel<\/a> <a href=\"https:\/\/www.euegeajans.com\/index.php\/category\/iletisim\/\" rel=\"category tag\">\u0130leti\u015fim<\/a> <a href=\"https:\/\/www.euegeajans.com\/index.php\/category\/kampus\/\" rel=\"category tag\">Kamp\u00fcs<\/a>","tag_info":"Kamp\u00fcs","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/26691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/comments?post=26691"}],"version-history":[{"count":2,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/26691\/revisions"}],"predecessor-version":[{"id":26697,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/26691\/revisions\/26697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/media\/26692"}],"wp:attachment":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/media?parent=26691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/categories?post=26691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/tags?post=26691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}