{"id":25,"date":"2020-10-27T09:39:02","date_gmt":"2020-10-27T09:39:02","guid":{"rendered":"http:\/\/www.euegeajans.com\/?p=25"},"modified":"2020-11-16T13:09:17","modified_gmt":"2020-11-16T13:09:17","slug":"egeli-iletisimcilerden-izmirin-markalasmasina-katki-verecek-kitap","status":"publish","type":"post","link":"https:\/\/www.euegeajans.com\/index.php\/2020\/10\/27\/egeli-iletisimcilerden-izmirin-markalasmasina-katki-verecek-kitap\/","title":{"rendered":"Egeli ileti\u015fimcilerden \u0130zmir\u2019in markala\u015fmas\u0131na katk\u0131 verecek kitap"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u201cMarkala\u015fma Yolunda \u0130zmir ve Dijital Gazeteler\u201d kitab\u0131 art\u0131k raflarda\u2026.<u><\/u><u><\/u><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><u><\/u><b>Egeli ileti\u015fimcilerden &nbsp;\u0130zmir\u2019in markala\u015fmas\u0131na katk\u0131 verecek kitap<u><\/u><u><\/u><\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0130zmir\u2019in markala\u015fma s\u00fcrecine katk\u0131 sa\u011flayacak Egeli akademisyenlerin haz\u0131rlad\u0131\u011f\u0131 \u201cMarkala\u015fma Yolunda \u0130zmir ve Dijital Gazeteler\u201d kitab\u0131 raflardaki yerini ald\u0131. &nbsp;Ege \u00dcniversitesi (E\u00dc) Bilimsel Ara\u015ft\u0131rma Projeleri Koordinasyon Birimi taraf\u0131ndan desteklenen \u201c\u0130zmir\u2019in Markala\u015fmas\u0131na Y\u00f6nelik Bir Model \u00d6nerisi ve Dijital Gazetelerin \u0130\u015flevi\u201dprojesi, &nbsp;E\u00dc \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. Sinem \u00c7ambay &nbsp;taraf\u0131ndan kitap haline getirildi. Kitap \u00e7al\u0131\u015fmas\u0131 i\u00e7in yap\u0131lan projede \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr.&nbsp; \u00c7i\u011fdem Dirik, Do\u00e7. Dr. \u0130lknur Aydo\u011fdu Karaaslan ve Ara\u015ft\u0131rma G\u00f6revlisi Dr. Petek Durge\u00e7 ara\u015ft\u0131rmac\u0131 olarak yer al\u0131yor.<u><\/u><u><\/u><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">E\u00dc \u0130leti\u015fim Fak\u00fcltesi Dekan\u0131 Prof. Dr. Dilek Tak\u0131mc\u0131 ile birlikte kitap \u00e7al\u0131\u015fmas\u0131n\u0131 olu\u015fturan akademisyenleri makam\u0131nda a\u011f\u0131rlayan E\u00dc Rekt\u00f6r\u00fc Prof. Dr. Necdet Budak, akademisyenleri \u00e7al\u0131\u015fmalar\u0131ndan dolay\u0131 tebrik etti. Prof. Dr. Budak, \u201cEgenin incisi olarak an\u0131lan \u0130zmir\u2019in k\u00f6kl\u00fc bir tarihi ge\u00e7mi\u015fi bulunuyor. \u0130zmir\u2019in marka \u015fehir olarak hak etti\u011fi yere gelmesi hususunda medyaya \u00f6zellikle de dijital gazetelere b\u00fcy\u00fck bir rol d\u00fc\u015f\u00fcyor. \u0130leti\u015fim Fak\u00fcltesi akademisyenlerimizin bu hususa dikkat ederek olu\u015fturduklar\u0131 bu kitap, \u0130zmir\u2019in marka bir \u015fehir olmas\u0131 hususundaki haberleri do\u011frudan inceleyen ve i\u00e7erik analizi yap\u0131lan ilk \u00e7al\u0131\u015fma olmas\u0131 bak\u0131m\u0131ndan \u00f6nem ta\u015f\u0131yor. Eme\u011fi ge\u00e7en akademisyenlerimiz tebrik ediyor, ba\u015far\u0131lar\u0131n\u0131n devam\u0131n\u0131 diliyorum\u201d dedi.<u><\/u><u><\/u><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0130zmir\u2019in ad\u0131na \u015fark\u0131lar yap\u0131lan, \u015fiirler yaz\u0131lan, g\u00fczelli\u011fiyle b\u00fcy\u00fcleyen, tarihiyle, do\u011fas\u0131yla ve k\u00fclt\u00fcr\u00fcyle farkl\u0131 bir \u015fehir oldu\u011funu s\u00f6yleyen Prof. Dr. Tak\u0131mc\u0131, \u201cUla\u015f\u0131m\u0131n kolayl\u0131\u011f\u0131, insanlar\u0131n iyi niyeti, c\u00f6mertli\u011fi ve misafirperverli\u011fi ile birle\u015fince \u0130zmir g\u00f6zde \u015fehirleraras\u0131nda hakl\u0131 yerini al\u0131yor. Aristo\u2019nun deyimiyle \u2018g\u00f6rmezsen eksik kalaca\u011f\u0131n\u2019 bu \u015fehir, maalesef ki marka \u015fehirleraras\u0131nda e\u015fsiz yerini alamam\u0131\u015ft\u0131r. Fak\u00fcltemiz \u00f6\u011fretim \u00fcyeleri bu noktaya de\u011finerek \u00f6nemli bir \u00e7al\u0131\u015fmaya imza att\u0131lar. Kendilerini tebrik ediyorum\u201d diye konu\u015ftu.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>Dijital gazetecilik \u0131\u015f\u0131\u011f\u0131nda markala\u015fma s\u00fcreci<u><\/u><u><\/u><\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-15380 alignright\" src=\"https:\/\/egeajans.ege.edu.tr\/wp-content\/uploads\/2020\/10\/EGE-Dr.-\u00d6\u011fr.-\u00dcyesi-Sinem-\u00c7AMBAY-2-300x199.jpg\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/egeajans.ege.edu.tr\/wp-content\/uploads\/2020\/10\/EGE-Dr.-\u00d6\u011fr.-\u00dcyesi-Sinem-\u00c7AMBAY-2-300x199.jpg 300w, https:\/\/egeajans.ege.edu.tr\/wp-content\/uploads\/2020\/10\/EGE-Dr.-\u00d6\u011fr.-\u00dcyesi-Sinem-\u00c7AMBAY-2-1024x681.jpg 1024w, https:\/\/egeajans.ege.edu.tr\/wp-content\/uploads\/2020\/10\/EGE-Dr.-\u00d6\u011fr.-\u00dcyesi-Sinem-\u00c7AMBAY-2-768x511.jpg 768w, https:\/\/egeajans.ege.edu.tr\/wp-content\/uploads\/2020\/10\/EGE-Dr.-\u00d6\u011fr.-\u00dcyesi-Sinem-\u00c7AMBAY-2-1536x1021.jpg 1536w, https:\/\/egeajans.ege.edu.tr\/wp-content\/uploads\/2020\/10\/EGE-Dr.-\u00d6\u011fr.-\u00dcyesi-Sinem-\u00c7AMBAY-2-2048x1362.jpg 2048w\" alt=\"\" width=\"300\" height=\"199\">\u015eehir markala\u015fmas\u0131n\u0131n ayr\u0131 bir \u00e7al\u0131\u015fma alan\u0131 oldu\u011funu belirten Do\u00e7. Dr. Sinem \u00c7ambay, \u201cGazetecilik alan\u0131na ili\u015fkin yeniliklerin ara\u015ft\u0131r\u0131larak g\u00fcnceli ve yeni olan\u0131 tespit etmek konusundaki e\u011filimimiz, \u0130zmir\u2019in marka \u015fehir olabilmesi i\u00e7in dijital gazetecilikte neler yap\u0131lmas\u0131 gerekti\u011fine dair \u00e7al\u0131\u015fma yapmam\u0131za neden oldu. Bu konunun gazetecilik alan\u0131nda \u00e7ok az \u00e7al\u0131\u015f\u0131lm\u0131\u015f olmas\u0131 da alan yaz\u0131na katk\u0131 sa\u011flayaca\u011f\u0131 d\u00fc\u015f\u00fcncesiyle kitap yapma iste\u011fimizi art\u0131rd\u0131. Bu kitapta, T\u00fcrkiye\u2019de en \u00e7ok t\u0131klanma rakam\u0131na sahip, 8 dijital gazete ve online haber sitelerinde, \u0130zmir tan\u0131mlayan 475 habere eri\u015filip bu haberler i\u00e7erik analizi y\u00f6ntemi ile incelendi. \u00c7al\u0131\u015fmam\u0131z\u0131n, \u0130zmir\u2019in marka bir \u015fehir olmas\u0131 hususundaki haberleri do\u011frudan inceleyen ve i\u00e7erik analizi yap\u0131lan ilk \u00e7al\u0131\u015fma olmas\u0131 bak\u0131m\u0131ndan \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131 ve alana katk\u0131 sa\u011flayaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz\u201d dedi.<u><\/u><u><\/u><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Do\u00e7. Dr. \u00c7ambay, \u201cEge \u00dcniversitesi\u2019nde y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz \u2018\u0130zmir\u2019in Markala\u015fmas\u0131na Y\u00f6nelik Bir Model \u00d6nerisi ve Dijital Gazetelerin \u0130\u015flevi\u2019 ba\u015fl\u0131kl\u0131 genel ara\u015ft\u0131rma projemiz 252 sayfal\u0131k kitap haline d\u00f6n\u00fc\u015ft\u00fcr\u00fcld\u00fc. Kitapta, \u0130zmir\u2019in markala\u015fma s\u00fcreci i\u00e7erisindeki engelleri tespit edip d\u00fcnyan\u0131n marka kentleri aras\u0131nda yer alabilmesi ve markala\u015fmas\u0131 yolundaki dijital medya deste\u011fi gereksinimini ortaya koymay\u0131 hedefledik. Bu kapsamda projemizin sa\u011fl\u0131kl\u0131 ve huzur i\u00e7inde ger\u00e7ekle\u015fmesinde bizden desteklerini esirgemeyip gerekli ihtiya\u00e7lar\u0131m\u0131z\u0131 temin eden Ege \u00dcniversitesi\u2019ne te\u015fekk\u00fcr\u00fc bir bor\u00e7 biliriz\u201d dedi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cMarkala\u015fma Yolunda \u0130zmir ve Dijital Gazeteler\u201d kitab\u0131 art\u0131k raflarda\u2026. Egeli ileti\u015fimcilerden &nbsp;\u0130zmir\u2019in markala\u015fmas\u0131na katk\u0131 verecek&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99,11],"tags":[54,55,57,52,12,18,56,53],"class_list":["post-25","post","type-post","status-publish","format-standard","hentry","category-egitim","category-haber","tag-bas-pedala","tag-bisiklet","tag-communication-faculty","tag-dilek-takimci","tag-ege-universitesi","tag-ege-university","tag-iletisim-fakultesi","tag-sertac-kasaplar"],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","newsphere-slider-full":"","newsphere-featured":"","newsphere-medium":""},"author_info":{"display_name":"Ege Ajans","author_link":"https:\/\/www.euegeajans.com\/index.php\/author\/admin\/"},"category_info":"<a href=\"https:\/\/www.euegeajans.com\/index.php\/category\/egitim\/\" rel=\"category tag\">E\u011fitim<\/a> <a href=\"https:\/\/www.euegeajans.com\/index.php\/category\/haber\/\" rel=\"category tag\">Haber<\/a>","tag_info":"Haber","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/comments?post=25"}],"version-history":[{"count":2,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/25\/revisions"}],"predecessor-version":[{"id":193,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/25\/revisions\/193"}],"wp:attachment":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/media?parent=25"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/categories?post=25"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/tags?post=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}