{"id":21614,"date":"2024-05-22T02:43:00","date_gmt":"2024-05-22T02:43:00","guid":{"rendered":"https:\/\/www.euegeajans.com\/?p=21614"},"modified":"2024-05-22T07:50:35","modified_gmt":"2024-05-22T07:50:35","slug":"egeli-reklamcilik-bolumu-ogrencileri-reklamcilik-sektorunun-onemli-isimleriyle-bir-araya-geldi","status":"publish","type":"post","link":"https:\/\/www.euegeajans.com\/index.php\/2024\/05\/22\/egeli-reklamcilik-bolumu-ogrencileri-reklamcilik-sektorunun-onemli-isimleriyle-bir-araya-geldi\/","title":{"rendered":"Egeli\u00a0Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencileri, reklamc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn \u00f6nemli isimleriyle bir araya geldi"},"content":{"rendered":"

Haber: G\u00f6zdenur S\u00f6nmez<\/p>\n

Fotograf: T\u00fcrk\u00fc Erbil, Giray Salg\u0131n<\/p>\n

Ege \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencileri Reklamc\u0131l\u0131k Vakf\u0131\u2019n\u0131n d\u00fczenledi\u011fi \u201cADforce \u00dcniversite Ziyaretleri\u201d etkinli\u011fi kapsam\u0131nda Publicis Groupe Turkey, Strategy Lead Zeynep Borta\u00e7ina Yener, Puck Global Reklam Ajans\u0131 Ba\u015fkan\u0131 Haluk Erkmen ve etkinlik sponsoru Pastavilla Kurumsal \u0130leti\u015fim Uzman\u0131 Buket \u00d6zbay ile bir araya geldi. \u0130leti\u015fim Fak\u00fcltesi Konferans Salonunda d\u00fczenlenen etkinli\u011fe E\u00dc \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc Ba\u015fkan\u0131 Prof. Dr. F. Belma F\u0131rlar, Ba\u015fkan Yard\u0131mc\u0131lar\u0131 Do\u00e7. Dr. E. \u00d6zlem Ataman, Dr. \u00d6\u011fr. \u00dcyesi Murat \u00c7elik, akademisyenler ve \u00f6\u011frenciler kat\u0131ld\u0131.<\/p>\n

ADforce etkinli\u011finin ilk b\u00f6l\u00fcm\u00fcnde konuk reklamc\u0131lar Zeynep Borta\u00e7ina Yener ve Haluk Erkmen, reklamc\u0131l\u0131k sekt\u00f6r\u00fc deneyimlerini ve tecr\u00fcbelerini \u00f6\u011frencilerle payla\u015f\u0131rken, reklamc\u0131l\u0131k alan\u0131nda daha \u00f6nce yap\u0131lm\u0131\u015f iyi \u00f6rnekler \u00fczerinden reklamc\u0131l\u0131\u011f\u0131n \u00f6ne \u00e7\u0131kan hususlar\u0131na dikkat \u00e7ektiler. S\u00f6yle\u015fi sonras\u0131nda etkinlik sponsoru olan Kurumsal \u0130leti\u015fim Uzman\u0131 Buket \u00d6zbay ise ger\u00e7ekle\u015ftirilen workshop briefi \u00f6\u011frencilerle payla\u015ft\u0131. Fikirleriyle \u00f6ne \u00e7\u0131kan Kaan Mert K\u0131ra\u00e7 ile Baran Salta\u015f bireysel olarak, Selen A\u011fy\u0131ld\u0131z, Meryem Tokat, Selcan \u015eahin ise grup olarak ilk \u00fc\u00e7te yer alarak Reklamc\u0131l\u0131k Vakf\u0131’n\u0131n ADcampus ve \u00c7aylak Kamp\u0131 E\u011fitimi’ne \u00fccretsiz kat\u0131l\u0131m hakk\u0131\u00a0kazand\u0131.<\/p>\n

\u201c\u0130yi bir stratejist ayn\u0131 zamanda iyi bir hik\u00e2ye anlat\u0131c\u0131s\u0131 olmal\u0131\u201d<\/b><\/p>\n

\"\"Reklamc\u0131l\u0131k d\u00fcnyas\u0131nda \u00fc\u00e7 b\u00fcy\u00fck alan oldu\u011funu s\u00f6yleyen Zeynep Borta\u00e7ina Yener, \u201cBu alanlardan biri markan\u0131n bek\u00e7ili\u011fini yapan m\u00fc\u015fteri ili\u015fkileri, biri t\u00fcketiciyi savunan stratejistler ve di\u011feri ise en etkili fikri ortaya koyup, bunun bek\u00e7ili\u011fi i\u00e7in sava\u015fan kreatif b\u00f6l\u00fcm\u00fc. Stratejistler ne s\u00f6ylenece\u011fine karar verirken, kreatif ise onun nas\u0131l s\u00f6ylenece\u011fine karar veriyor. Stratejistler; t\u00fcketicinin \u2018Ne zaman?\u2019, \u2018Hangi ortamda? ve neye ihtiyac\u0131 oldu\u011funu anlamak i\u00e7in \u00e7al\u0131\u015fan bir departman. Bu anlamda stratejist bak\u0131\u015f a\u00e7\u0131s\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Biz stratejistler t\u00fcketicinin s\u00f6ylemedi\u011fini anlamaya \u00e7al\u0131\u015f\u0131p problem \u00e7\u00f6z\u00fcyoruz ve t\u00fcm bunlar\u0131 bir hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131yla anlatmaya \u00e7al\u0131\u015f\u0131yoruz. \u0130yi bir stratejist ayn\u0131 zamanda iyi bir hik\u00e2ye anlat\u0131c\u0131s\u0131 olmak zorunda. Dillere pelesenk olacak kampanyalara imza atarken \u00e7ekilen kar\u0131n a\u011fr\u0131s\u0131 b\u00fcy\u00fck ancak herkesin takdirini ald\u0131\u011f\u0131n\u0131zda \u2018\u0130yi ki bu i\u015fi yap\u0131yorum\u2019 diyorsunuz\u201d diye konu\u015ftu.<\/p>\n

\u201cToplumu iyi tan\u0131mak gerekiyor\u201d<\/b><\/p>\n

Reklamc\u0131l\u0131kta g\u00f6zlemin \u00f6nemine de\u011finen Yener, \u201cReklamc\u0131l\u0131k bazen \u00e7ok felsefik olurken bazen de sadece bir g\u00f6zlem \u00fczerine dayal\u0131 bir ileti\u015fim kampanyas\u0131 oluyor. T\u00fcketiciyi bazen bir g\u00f6zlemden bazen de bir deneyimden yakal\u0131yorsunuz. Toplumu ve t\u00fcketiciyi anlamaya \u00e7al\u0131\u015fmak ve anlamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n \u015feyi bir mesaja d\u00f6n\u00fc\u015ft\u00fcrmek, nabz\u0131 iyi yoklamak, t\u00fcketiciyi ve toplumu iyi tan\u0131mak gerekiyor. Reklamc\u0131l\u0131\u011f\u0131n en \u00f6nemli taraflar\u0131ndan bir tanesi bu. Hem t\u00fcketici hem reklamc\u0131 gibi bakmak gerekiyor. Yanl\u0131\u015f s\u00f6ylenen bir laf, yanl\u0131\u015f bir duru\u015f markan\u0131n sonunu \u00e7ok h\u0131zl\u0131 getirebiliyor\u201d dedi.<\/p>\n

\u201cHat\u0131rlanacak reklamlar yap\u0131n\u201d<\/b><\/p>\n

\"\"Y\u00fcr\u00fctt\u00fc\u011f\u00fc reklam kampanyalar\u0131yla pek \u00e7ok \u00f6d\u00fcl\u00fcn sahibi olan Haluk Erkmen, \u201cDi\u011fer mesleklerde oldu\u011fu gibi reklamc\u0131l\u0131kta da i\u015fini \u00e7ok iyi yapman gerekiyor. Hayattaki en \u00f6nemli \u015fey \u00fcretmek. \u0130yi i\u015f ortaya koyduktan sonra ald\u0131\u011f\u0131n\u0131z \u00f6vg\u00fc size as\u0131l keyif veren \u015fey oluyor. Hayat\u0131n\u0131z boyunca zengin olmak i\u00e7in de\u011fil, iyi ve hat\u0131rlanacak reklamlar yapmak i\u00e7in \u00e7al\u0131\u015f\u0131n. 20 y\u0131l sonra bile hat\u0131rlanacak bir i\u015f yapt\u0131ysan\u0131z sizler i\u00e7in bunun tatmini \u00e7ok b\u00fcy\u00fck olacakt\u0131r\u201d diye konu\u015ftu.<\/p>\n

\u201cEtki yaratmak, i\u00e7g\u00fcd\u00fcden daha \u00f6nemli\u201d<\/b><\/p>\n

Reklamc\u0131l\u0131k sekt\u00f6r\u00fcnde art\u0131k photoshop uygulamas\u0131ndan \u00e7ok yapay zeka kullan\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yleyen Erkmen, \u201cD\u00fcn ba\u015fka bir \u015fey kullan\u0131l\u0131yordu yar\u0131n ba\u015fka bir \u015feye ge\u00e7ilecek, adapte olma devri ba\u015fl\u0131yor. Art\u0131k televizyonun izlenmedi\u011fi bir d\u00f6nemdeyiz ve bu d\u00f6nemde t\u00fcketiciye televizyondan ula\u015fam\u0131yoruz. Yeni d\u00f6nemde en \u00f6nemli \u015fey reklam\u0131 s\u00fcrd\u00fcrebilmek. Sosyal medya dinamikleri var. Ne kadar para basarsak o kadar g\u00f6r\u00fcn\u00fcr diye bir \u015fey yok, algoritma desteklerse var oluyor. Bu noktada da konumland\u0131rma \u00e7ok \u00f6nemli bir hal al\u0131yor. Etki yaratmak i\u00e7g\u00fcd\u00fcden \u00e7ok daha \u00f6nemli oluyor. Bu bilin\u00e7le bakarsan\u0131z, ba\u015far\u0131y\u0131 daha kolay yakalars\u0131n\u0131z\u201d dedi.<\/p>\n

\"\"Etkinlikte, ADforce workshop kapsam\u0131nda 2024 Bahar D\u00f6nemi sponsoru Pastavilla Kurumsal \u0130leti\u015fim uzman\u0131 Bukey \u00d6zbay \u00f6\u011frencilere brifing verdi. PUBGxPastavilla i\u015f birli\u011fi ile d\u00fczenlenen turnuva i\u00e7in yay\u0131nlanacak 6 saniyelik Youtube BumperAds i\u00e7in E\u00dc Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencilerinden reklam filmi fikri sunmalar\u0131 istendi. Brife kapsam\u0131nda \u00f6\u011frencilerin k\u0131sa s\u00fcrede haz\u0131rlad\u0131klar\u0131 reklam fikirlerinin tamam\u0131n\u0131 dinleyen konuklar, kazanan \u00fc\u00e7 grubu se\u00e7mekte zorland\u0131. Fikirleriyle \u00f6ne \u00e7\u0131kan Kaan Mert K\u0131ra\u00e7 ile Baran Salta\u015f bireysel olarak, Selen A\u011fy\u0131ld\u0131z, Meryem Tokat, Selcan \u015eahin ise grup olarak ilk \u00fc\u00e7te yer alarak Reklamc\u0131l\u0131k Vakf\u0131’n\u0131n ADcampus ve \u00c7aylak Kamp\u0131 E\u011fitimi’ne \u00fccretsiz kat\u0131l\u0131m hakk\u0131\u00a0kazand\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Haber: G\u00f6zdenur S\u00f6nmez Fotograf: T\u00fcrk\u00fc Erbil, Giray Salg\u0131n Ege \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencileri…<\/p>\n","protected":false},"author":2,"featured_media":21615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99,1,304,70],"tags":[],"class_list":["post-21614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","category-gncl","category-iletisim","category-kampus"],"featured_image_urls":{"full":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2024\/05\/EU-Iletisim-Reklamcilik-Etkinligi-Konuk-Zeynep-Bortacina-Yener-Haluk-Erkmen-6.jpeg",1989,1037,false],"thumbnail":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2024\/05\/EU-Iletisim-Reklamcilik-Etkinligi-Konuk-Zeynep-Bortacina-Yener-Haluk-Erkmen-6-150x150.jpeg",150,150,true],"medium":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2024\/05\/EU-Iletisim-Reklamcilik-Etkinligi-Konuk-Zeynep-Bortacina-Yener-Haluk-Erkmen-6-300x156.jpeg",300,156,true],"medium_large":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2024\/05\/EU-Iletisim-Reklamcilik-Etkinligi-Konuk-Zeynep-Bortacina-Yener-Haluk-Erkmen-6-768x400.jpeg",640,333,true],"large":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2024\/05\/EU-Iletisim-Reklamcilik-Etkinligi-Konuk-Zeynep-Bortacina-Yener-Haluk-Erkmen-6-1024x534.jpeg",640,334,true],"1536x1536":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2024\/05\/EU-Iletisim-Reklamcilik-Etkinligi-Konuk-Zeynep-Bortacina-Yener-Haluk-Erkmen-6-1536x801.jpeg",1536,801,true],"2048x2048":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2024\/05\/EU-Iletisim-Reklamcilik-Etkinligi-Konuk-Zeynep-Bortacina-Yener-Haluk-Erkmen-6.jpeg",1989,1037,false],"newsphere-slider-full":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2024\/05\/EU-Iletisim-Reklamcilik-Etkinligi-Konuk-Zeynep-Bortacina-Yener-Haluk-Erkmen-6-1280x720.jpeg",1280,720,true],"newsphere-featured":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2024\/05\/EU-Iletisim-Reklamcilik-Etkinligi-Konuk-Zeynep-Bortacina-Yener-Haluk-Erkmen-6-1024x534.jpeg",1024,534,true],"newsphere-medium":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2024\/05\/EU-Iletisim-Reklamcilik-Etkinligi-Konuk-Zeynep-Bortacina-Yener-Haluk-Erkmen-6-720x380.jpeg",720,380,true]},"author_info":{"display_name":"Editor","author_link":"https:\/\/www.euegeajans.com\/index.php\/author\/editor\/"},"category_info":"E\u011fitim<\/a> G\u00fcncel<\/a> \u0130leti\u015fim<\/a> Kamp\u00fcs<\/a>","tag_info":"Kamp\u00fcs","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/21614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/comments?post=21614"}],"version-history":[{"count":2,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/21614\/revisions"}],"predecessor-version":[{"id":21620,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/21614\/revisions\/21620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/media\/21615"}],"wp:attachment":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/media?parent=21614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/categories?post=21614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/tags?post=21614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}