{"id":15689,"date":"2023-07-17T05:24:00","date_gmt":"2023-07-17T05:24:00","guid":{"rendered":"https:\/\/www.euegeajans.com\/?p=15689"},"modified":"2023-07-17T07:28:29","modified_gmt":"2023-07-17T07:28:29","slug":"egeli-multidisipliner-bilim-ekibinden-ar-ge-projesi","status":"publish","type":"post","link":"https:\/\/www.euegeajans.com\/index.php\/2023\/07\/17\/egeli-multidisipliner-bilim-ekibinden-ar-ge-projesi\/","title":{"rendered":"\u00a0Egeli multidisipliner bilim ekibinden Ar-Ge projesi"},"content":{"rendered":"

Ege \u00dcniversiteli bilim ekibi taraf\u0131ndan \u201cMultidisipliner Bir Anlay\u0131\u015fla Geleneksel ve \u0130slami Motiflerin ve Sembollerin Kullan\u0131larak \u00c7a\u011fda\u015f Sanat Yakla\u015f\u0131m\u0131na Uygun Ticari Tasar\u0131mlar ve \u0130leti\u015fim Dilinin Geli\u015ftirilmesi\u201d konulu Ar- Ge projesi haz\u0131rland\u0131.\u00a0<\/b>Ege \u00dcniversitesi Rekt\u00f6r\u00fc Prof. Dr. Necdet Budak, proje ekibini tebrik ederek ba\u015far\u0131lar diledi.<\/p>\n

Ege \u00dcniversitesi Rekt\u00f6rl\u00fc\u011f\u00fc,\u00a0 EB\u0130LTEM Teknoloji Transfer Ofisi ve ASKON Demir \u00c7elik firmas\u0131 aras\u0131nda imzalanan s\u00f6zle\u015fme kapsam\u0131nda yap\u0131lan ara\u015ft\u0131rma, geli\u015ftirme, yenilik ve pazarlama \u00e7al\u0131\u015fmalar\u0131 projeye d\u00f6n\u00fc\u015ft\u00fcr\u00fcld\u00fc. Denizli\u2019nin k\u00f6kl\u00fc sanayi kurulu\u015flar\u0131ndan ASKON Demir \u00c7elik firmas\u0131 ile birlikte ger\u00e7ekle\u015ftirilen proje kapsam\u0131nda saha ziyaretlerinin yan\u0131 s\u0131ra Egeli bilim ekibi taraf\u0131ndan bir e\u011fitim mod\u00fcl\u00fc de geli\u015ftirildi.\u00a0Firma \u00e7al\u0131\u015fanlar\u0131n\u0131n kurum i\u00e7i motivasyonlar\u0131na, kuramsal altyap\u0131 ile tazelenmelerine ve ki\u015fisel geli\u015fim s\u00fcre\u00e7lerine katk\u0131 sa\u011flamak amac\u0131yla bilim insanlar\u0131 taraf\u0131ndan Temel Tasar\u0131m, Tasar\u0131mda G\u00f6stergebilim, \u00dcr\u00fcn Tasar\u0131m\u0131, Marka Kimli\u011fi, Sosyal Medya \u0130\u00e7erik \u00dcretimi, Dijital Pazarlama, Marka Konumland\u0131rma, Yeni Nesil Pazarlama Stratejileri ba\u015fl\u0131kl\u0131 e\u011fitimler verildi.<\/p>\n

Ar-Ge, \u00a0yenilik ve pazarlama \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fct\u00fcld\u00fc<\/b><\/p>\n

\"\"Proje kapsam\u0131nda ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015f\u0131malar ile ilgili bilgi veren G\u00fczel Sanatlar, Tasar\u0131m ve Mimarl\u0131k Fak\u00fcltesi Dekan\u0131 Prof. Dr. Alev Fato\u015f Parsa, \u201cDenizli\u2019de faaliyet s\u00fcrd\u00fcren ASKON Demir \u00c7elik firmas\u0131 ile \u00fcniversitemiz aras\u0131nda yap\u0131lan s\u00f6zle\u015fme kapsam\u0131nda bir Ar-Ge projesini hayata ge\u00e7irdik. Ege \u00dcniversitesinin farkl\u0131 fak\u00fcltelerinden bilim insanlar\u0131 bu \u00e7al\u0131\u015fmam\u0131zda g\u00f6rev ald\u0131. Proje kapsam\u0131nda ara\u015ft\u0131rma, geli\u015ftirme, yenilik ve pazarlama \u00e7al\u0131\u015fmalar\u0131 yaparak; bunun sonucunda b\u00fct\u00fcnle\u015fik pazarlama stratejisi ile ilgili kurumun \u00fcretmi\u015f oldu\u011fu \u00fcr\u00fcnlere dair sat\u0131\u015f ve tan\u0131n\u0131rl\u0131\u011f\u0131 art\u0131r\u0131c\u0131, \u00fcr\u00fcn\u00fcn yeni pazarlara giri\u015fini sa\u011flayacak \u00e7al\u0131\u015fmalar ger\u00e7ekle\u015ftirildi. Proje orta\u011f\u0131 kurumun sat\u0131\u015f amac\u0131 ile \u00fcretti\u011fi \u00fcr\u00fcnlerin hedef kitlesi, hedef kitledeki alg\u0131s\u0131 ve be\u011feni durumu, hedef kitlenin sat\u0131n alma kararlar\u0131na dair bilgilere ula\u015f\u0131lm\u0131\u015f; \u00fcr\u00fcnlerin ve \u00fcretici kurumun marka de\u011feri, pazardaki yeri ve tan\u0131t\u0131m faaliyetleri \u00fczerinde \u00e7al\u0131\u015fmalar ger\u00e7ekle\u015ftirildi.\u00a0 Yurt i\u00e7i ve d\u0131\u015f\u0131 pazarlarda rakiplerinin analizi sunuldu\u201d diye konu\u015ftu.<\/p>\n

Farkl\u0131 konularda e\u011fitimler verildi<\/b><\/p>\n

\"\"Dekan\u0131 Prof. Dr. Alev Fato\u015f Parsa, \u201cASKON firmas\u0131 ile Ege \u00dcniversitesi Rekt\u00f6rl\u00fc\u011f\u00fc, EB\u0130LTEM ve \u00f6\u011fretim elemanlar\u0131 aras\u0131nda imzalanan s\u00f6zle\u015fme ile ba\u015flayan Ar-Ge projesi ile \u00a0Artepera ve Wall Art \u0130stanbul markalar\u0131n\u0131n dijital alanlarda etkili ve hedef kitleyi memnun edecek bi\u00e7imde kullan\u0131lmas\u0131na y\u00f6nelik g\u00f6rsel tasar\u0131mlar\u0131n haz\u0131rlanmas\u0131n\u0131, sat\u0131n alma davran\u0131\u015f\u0131nda bulunacak olan bireylerin karar verme noktas\u0131nda tasar\u0131mlar\u0131n do\u011fru ve etkin stratejiler ile sunulmas\u0131n\u0131, markalar\u0131n ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmak i\u00e7in g\u00f6rsel tasar\u0131mlar\u0131n kurumun menfaatlerine uygun olarak olu\u015fturulmas\u0131,\u00a0\u00a0 marka tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131n artmas\u0131, imaj\u0131n\u0131n geli\u015ftirilmesi, potansiyel hedef kitleye y\u00f6nelik ileti\u015fim kanallar\u0131n\u0131n iyile\u015ftirilmesi ama\u00e7land\u0131. Bu \u00e7er\u00e7evede, projenin ba\u015flang\u0131\u00e7 a\u015famas\u0131nda \u00fc\u00e7 ana i\u015f paketi tan\u0131mland\u0131. \u00dcniversitemiz bilim ekibi taraf\u0131ndan firmaya fiziki ziyaretler ger\u00e7ekle\u015ftirildi. \u015eirketin \u00fcst y\u00f6netimi ve tasar\u0131m ekibi ile \u00e7e\u015fitli toplant\u0131lar d\u00fczenlendi. \u0130lgili toplant\u0131lar sonras\u0131nda fabrika \u00fcretim departmanlar\u0131 ziyaret edilerek, \u00fcretim s\u00fcrecine y\u00f6nelik \u00e7al\u0131\u015fanlardan detayl\u0131 bilgiler al\u0131nd\u0131. Artepera ve Wall Art \u0130stanbul markalar\u0131n\u0131n yetkilileri ve \u00e7al\u0131\u015fanlar\u0131yla yap\u0131lan \u00e7evrimi\u00e7i toplant\u0131lar neticesinde kendilerinden gelen talepler do\u011frultusunda bir e\u011fitim mod\u00fcl\u00fc geli\u015ftirildi. Ege \u00dcniversitesi akademik personeli taraf\u0131ndan \u00e7al\u0131\u015fanlara y\u00f6nelik; Temel Tasar\u0131m, Tasar\u0131mda G\u00f6stergebilim, \u00dcr\u00fcn Tasar\u0131m\u0131, Marka Kimli\u011fi, Sosyal Medya \u0130\u00e7erik \u00dcretimi, Dijital Pazarlama, Marka Konumland\u0131rma, Yeni Nesil Pazarlama Stratejileri ba\u015fl\u0131kl\u0131 e\u011fitimler verildi. Bu e\u011fitimler arac\u0131l\u0131\u011f\u0131yla \u00e7al\u0131\u015fanlar\u0131n kurum i\u00e7i motivasyonlar\u0131na, kuramsal altyap\u0131 ile tazelenmelerine ve ki\u015fisel geli\u015fim s\u00fcre\u00e7lerine katk\u0131 sa\u011fland\u0131. Denizli sanayisine b\u00fcy\u00fck katk\u0131lar sunan ASKON Demir \u00c7elik firmas\u0131 ile \u00fcniversitemiz aras\u0131nda imzalanan Ar-Ge projesinde yer almaktan dolay\u0131 olduk\u00e7a gururluyuz. Bu projeyle E\u00dc EB\u0130LTEM TTO bir\u00e7ok Fak\u00fclteyi bir araya getirerek multidisipliner bir projeye imza att\u0131\u201d dedi.<\/p>\n

\"\"Multidisipliner ekip<\/b><\/p>\n

Y\u00fcr\u00fct\u00fcc\u00fcl\u00fc\u011f\u00fcn\u00fc Ege \u00dcniversitesi G\u00fczel Sanatlar, Tasar\u0131m ve Mimarl\u0131k Fak\u00fcltesi Dekan\u0131 Prof. Dr. Alev Fato\u015f Parsa\u2019n\u0131n yapt\u0131\u011f\u0131 multidisipliner ekipte,\u00a0 G\u00fczel Sanatlar, Tasar\u0131m ve Mimarl\u0131k Fak\u00fcltesi \u00f6\u011fretim elemanlar\u0131 \u00d6\u011fr. G\u00f6r. Dr. Damla \u0130\u015fbilen, Ar\u015f. G\u00f6r. Dr. El\u00e7in As, \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi \u00f6\u011fretim \u00fcyesi Do\u00e7. Dr. Elif Tunal\u0131 \u00c7al\u0131\u015fkan, \u0130leti\u015fim Fak\u00fcltesi\u00a0Ar\u015f. G\u00f6r. Dr. Miray Be\u015fbudak,\u00a0 Birgivi \u0130slami \u0130limler Fak\u00fcltesi \u00f6\u011fretim \u00fcyeleri Do\u00e7. Dr. Y\u0131lmaz \u00d6ks\u00fcz ve Dr. \u00d6\u011fr. \u00dcyesi H\u00fcseyin Topal g\u00f6rev ald\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ege \u00dcniversiteli bilim ekibi taraf\u0131ndan \u201cMultidisipliner Bir Anlay\u0131\u015fla Geleneksel ve \u0130slami Motiflerin ve Sembollerin Kullan\u0131larak…<\/p>\n","protected":false},"author":2,"featured_media":15690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,99,1,70],"tags":[],"class_list":["post-15689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilim","category-egitim","category-gncl","category-kampus"],"featured_image_urls":{"full":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2023\/07\/EGE-ASKON-PROJE-2.jpg",1069,1068,false],"thumbnail":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2023\/07\/EGE-ASKON-PROJE-2-150x150.jpg",150,150,true],"medium":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2023\/07\/EGE-ASKON-PROJE-2-300x300.jpg",300,300,true],"medium_large":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2023\/07\/EGE-ASKON-PROJE-2-768x767.jpg",640,639,true],"large":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2023\/07\/EGE-ASKON-PROJE-2-1024x1024.jpg",640,640,true],"1536x1536":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2023\/07\/EGE-ASKON-PROJE-2.jpg",1069,1068,false],"2048x2048":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2023\/07\/EGE-ASKON-PROJE-2.jpg",1069,1068,false],"newsphere-slider-full":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2023\/07\/EGE-ASKON-PROJE-2-1069x720.jpg",1069,720,true],"newsphere-featured":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2023\/07\/EGE-ASKON-PROJE-2-1024x1023.jpg",1024,1023,true],"newsphere-medium":["https:\/\/www.euegeajans.com\/wp-content\/uploads\/2023\/07\/EGE-ASKON-PROJE-2-720x380.jpg",720,380,true]},"author_info":{"display_name":"Editor","author_link":"https:\/\/www.euegeajans.com\/index.php\/author\/editor\/"},"category_info":"Bilim<\/a> E\u011fitim<\/a> G\u00fcncel<\/a> Kamp\u00fcs<\/a>","tag_info":"Kamp\u00fcs","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/15689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/comments?post=15689"}],"version-history":[{"count":1,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/15689\/revisions"}],"predecessor-version":[{"id":15694,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/posts\/15689\/revisions\/15694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/media\/15690"}],"wp:attachment":[{"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/media?parent=15689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/categories?post=15689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euegeajans.com\/index.php\/wp-json\/wp\/v2\/tags?post=15689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}